Madgicx vs Northbeam
Madgicx and Northbeam are both ad management & attribution tools. Madgicx is aimed at E-commerce and agencies, while Northbeam is aimed at E-commerce and enterprise.
| Pricing | Paid | Paid · $1500 |
| Starting price | Not published | $1500/mo |
| Free plan | No | No |
| Free trial | 7 days | — |
| Built for | E-commerce, Agencies | E-commerce, Enterprise |
| Platforms | web | web |
| Country | IL · 2018 | US · 2020 |
| Rating | — | — |
Choose Madgicx if
E-commerce brands heavy on Meta ads.
- Strong Meta creative insights
- Automation saves time
- Free trial to start
Look elsewhere if: Search-first advertisers.
Choose Northbeam if
Large DTC brands with significant ad spend.
- Sophisticated measurement
- Combines MTA and MMM
- Trusted by large DTC brands
Look elsewhere if: Small stores (Triple Whale).
Madgicx vs Northbeam pricing
Madgicx
- Pro Complete (with AI)CustomPrice shown in app; depends on monthly ad spend
- Tracking Pro add-on$49/moPer connected account
Northbeam
- Starter$1,500/moMonth-to-month, usage-based; ad spend under $1.5M/yr
- GrowthCustomUnder $200K/mo ad spend, agency services
- Professional$3,500/moUp to $500K/mo ad spend, unlimited users
- EnterpriseCustom$500K+/mo ad spend, MMM+, dedicated CSM
Madgicx · Key features
- Creative insights and analytics
- Audience launcher
- Automation tactics and rules
- AI ad copy and creatives
- Cross-channel reporting
- One-click reports
Cons
- Meta-focused
- Automation needs oversight
- Learning curve
Northbeam · Key features
- Multi-touch attribution with ML
- Media mix modeling (MMM+)
- Incrementality insights
- Creative analytics
- Cross-channel dashboards
- Custom attribution windows
Cons
- Expensive
- Usage-based pricing grows with spend
- Requires data volume
Madgicx vs Northbeam: FAQ
Do Madgicx and Northbeam have a free plan?
Madgicx has no free plan, a 7-day free trial. Northbeam has no free plan.