Luma Dream Machine vs Recraft
Luma Dream Machine and Recraft are both AI image & video generation tools. Luma Dream Machine is aimed at creators and agencies, while Recraft is aimed at agencies and creators. Recraft costs less, from $12/mo versus $30/mo for Luma Dream Machine. Only Recraft has a free plan.
AI video generator built on Luma's Ray models, with Luma Agents
AI design tool for brand-consistent vectors and images
| Pricing | Paid · $30 | Freemium · $12 |
| Starting price | $30/mo | $12/mo |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | Creators, Agencies, Enterprise | Agencies, Creators |
| Platforms | web, ios | web |
| Country | US · 2021 | GB · 2022 |
| Rating | — | — |
Choose Luma Dream Machine if
Creators, agencies and studios that want high-quality AI video with HDR output and access to several leading models from one workspace.
- Ray3 HDR and EXR output fit professional color pipelines
- One workspace covers Luma and leading third-party models
- Commercial use included from the Plus plan
Look elsewhere if: Casual users wanting free generations or editors needing a full timeline toolkit (Pika, Runway, CapCut).
Choose Recraft if
Designers needing vectors and brand-consistent assets.
- True vector output
- Style consistency for brands
- Designer-focused tools
Look elsewhere if: Photorealistic art generation (Midjourney).
Luma Dream Machine vs Recraft pricing
Luma Dream Machine
- Plus$30/mo$25/mo billed yearly; 10,000 credits, commercial use
- Pro$90/mo$75/mo billed yearly; 40,000 credits
- Ultra$300/mo$250/mo billed yearly; 150,000 credits
- Team / EnterpriseCustomShared credits, SSO, usage analytics; contact sales
Recraft
- Free$0Daily credits, public images, no commercial rights
- Basic$12/mo$10/mo yearly; 1,000 credits, commercial use
- Pro$20/mo$16/mo yearly; 2,000 credits, tiers up to 16,000
- Teams$22/seat/mo$18/mo yearly; min 3 seats, 2,000 credits, SSO
Luma Dream Machine · Key features
- Text-to-video and image-to-video with Luma's Ray3, Ray3.14 and Ray3.2
- Native 1080p output and 16-bit HDR with EXR export for VFX
- Modify Video restyles existing footage with video-to-video
- Extend clips and reframe to new aspect ratios
- Low-cost draft mode for fast prompt iteration
- Luma Agents for end-to-end projects across video, image and audio
Cons
- No permanent free plan on the current pricing page
- 1080p and HDR renders consume credits very quickly
- Unused-credit and watermark rules are not spelled out on pricing page
Recraft · Key features
- Vector (SVG) generation
- Icon sets and illustrations in consistent styles
- Brand style and color controls
- Mockups and background removal
- Figma plugin and API
- Inpainting and outpainting
Cons
- Less photorealistic than Midjourney
- Credit limits
- Smaller community
Luma Dream Machine vs Recraft: FAQ
Which is cheaper, Luma Dream Machine or Recraft?
Recraft starts at $12/mo and Luma Dream Machine at $30/mo. Both prices are checked on the vendors' own pricing pages.
Do Luma Dream Machine and Recraft have a free plan?
Luma Dream Machine has no free plan. Recraft has a free plan.