Looker vs Notch Metrics
Looker and Notch Metrics are both BI & dashboards tools. Looker is aimed at enterprise and developers, while Notch Metrics is aimed at small businesses and developers. Only Looker has a free plan.
Google Cloud's enterprise BI platform built on LookML
Revenue, MRR and subscriber counts in your MacBook notch
| Pricing | Paid | Paid · $9 |
| Starting price | Not published | $9/mo |
| Free plan | Yes | No |
| Free trial | 30 days | 7 days |
| Built for | Enterprise, Developers | Small businesses, Developers, Creators, E-commerce |
| Platforms | web | macos |
| Country | US · 2012 | — |
| Rating | — | — |
Choose Looker if
Data teams on a modern cloud warehouse, especially BigQuery, that need governed metrics or embedded analytics at scale.
- Single source of truth for metrics across the whole company
- No data extracts: always queries live warehouse data
- Strong embedded analytics and API for customer-facing use
Look elsewhere if: Small teams that need a few dashboards on a budget (Data Studio, Metabase, Power BI).
Choose Notch Metrics if
Solo founders and small teams on Apple silicon Macs who want their revenue and growth numbers one glance away.
- Keeps key numbers in view without opening a browser tab
- Native Swift app with no Dock icon, window or menu bar clutter
- Covers payment, product analytics, traffic and AI spend in one place
Look elsewhere if: Teams that need subscription analytics, cohorts or shared dashboards (ChartMogul, Klipfolio).
Looker vs Notch Metrics pricing
Looker
- StandardCustomUnder 50 users; incl. 10 standard + 2 developer users; annual
- EnterpriseCustomInternal BI at scale; 1 to 3 year commitments
- EmbedCustomExternal and customer-facing analytics at scale
- Trial$030 days; 5 viewer, 1 standard, 1 developer user
Notch Metrics
- Monthly$9/moAll live connectors, custom metrics over MCP, cancel anytime
- Yearly$49/yrSame features, billed once; about 55% off monthly billing
Looker · Key features
- LookML semantic layer with Git version control for governed metrics
- In-database querying on BigQuery, Snowflake, Redshift and Databricks
- Gemini conversational analytics across up to five Explores
- Explores for self-service drill-down without writing SQL
- Embedded analytics with signed embedding and APIs for customer apps
- Scheduled deliveries and alerts to email, Slack and webhooks
Cons
- No published prices; contracts are typically five figures and up
- Requires developers who know LookML
- Visualisation options are weaker than Tableau
Notch Metrics · Key features
- Revenue, MRR and subscriber widgets that expand when you hover the notch
- 16 live sources including Stripe, Paddle, Polar, RevenueCat and Shopify
- Widgets in four sizes that can be dragged and resized in the notch
- Recent-payments feed showing plan and amount beside headline numbers
- Custom metrics written by Claude Code or another agent over MCP
- Provider keys encrypted server-side so the Mac never holds them
Cons
- No free tier; widgets stop updating when the trial ends
- Only for Apple silicon Macs on macOS 14 or later
- Several connectors are still marked beta
Looker vs Notch Metrics: FAQ
Do Looker and Notch Metrics have a free plan?
Looker has a free plan. Notch Metrics has no free plan, a 7-day free trial.
Which is better for small businesses, Looker or Notch Metrics?
Notch Metrics lists small businesses as a core audience, while Looker is aimed more at enterprise and developers.