lemlist vs Reply.io
lemlist and Reply.io are both sales engagement & outbound tools aimed at small businesses and agencies. Reply.io costs less, from $59/mo versus $69/mo for lemlist.
Multichannel outreach with personalization
Multichannel cold outreach with an AI SDR for B2B sales teams
| Pricing | Paid · $69 | Paid · $59 |
| Starting price | $69/mo | $59/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, Agencies | Small businesses, Agencies, Freelancers |
| Platforms | web | web |
| Country | FR · 2018 | — · 2014 |
| Rating | — | — |
Choose lemlist if
SMB sales teams and agencies prioritizing personalization.
- Strong personalization features
- Multichannel in one tool
- Deliverability tools included
Look elsewhere if: High-volume cold email operations (Instantly, Smartlead).
Choose Reply.io if
SMB outbound teams and lead-gen agencies that want email, LinkedIn, calling and an AI SDR in one platform at mid-market prices.
- Email, LinkedIn and calls in one sequence builder
- Pricing by active contacts with unlimited sends
- Deliverability tooling and domain buying built in
Look elsewhere if: Large enterprise sales orgs needing deep forecasting and governance, or teams that only send cold email (Outreach or Instantly).
lemlist vs Reply.io pricing
lemlist
- Email$69/mo$55/mo billed yearly; unlimited users, 50,000 emails/mo
- Multichannel$109/mo$87/mo billed yearly; LinkedIn, SMS, calls
- EnterpriseCustomSSO/SAML, custom roles
Reply.io
- Email Volume$59/mo$49 billed annually; 1,000 active contacts, unlimited emails
- Multichannel$99/user/mo$89 billed annually; email, LinkedIn, calls, SMS, 5 mailboxes
- AI SDR$500/moBilled annually; Jason AI SDR, 1,000 active contacts
- Agency Core$210/moUnlimited client workspaces and users; LinkedIn $69/account
lemlist · Key features
- Email, LinkedIn and call sequences
- Personalized images, videos and landing pages
- lemwarm deliverability warm-up
- Lead database and enrichment
- AI sequence writing and personalization
- CRM integrations and reporting
Cons
- Multichannel features need the pricier plan
- LinkedIn automation carries account risk
- Database quality varies by region
Reply.io · Key features
- Multichannel sequences with email, LinkedIn, calls, SMS and WhatsApp tasks
- Jason AI SDR that prospects, writes emails and handles replies
- Built-in B2B contact database with intent and technology filters
- Unlimited mailboxes with inbox rotation, warm-up and health checks
- Domain and mailbox purchase with SPF, DKIM and DMARC setup
- AI reply categorization, icebreakers and sequence builder
Cons
- LinkedIn, calls and data credits add up as paid add-ons
- AI SDR plan is expensive for small teams
- Interface has many settings and takes time to learn
lemlist vs Reply.io: FAQ
Which is cheaper, lemlist or Reply.io?
Reply.io starts at $59/mo and lemlist at $69/mo. Both prices are checked on the vendors' own pricing pages.
Do lemlist and Reply.io have a free plan?
lemlist has no free plan, a 14-day free trial. Reply.io has no free plan, a 14-day free trial.