Klipfolio vs Metabase
Klipfolio and Metabase are both BI & dashboards tools. Klipfolio is aimed at small businesses and agencies, while Metabase is aimed at small businesses and developers. Metabase costs less, from $100/mo versus $140/mo for Klipfolio. Only Metabase has a free plan.
Dashboard and KPI reporting tool for SMBs and agencies
Open-source BI anyone can use
| Pricing | Paid · $140 | Open source · $100 |
| Starting price | $140/mo | $100/mo |
| Free plan | No | Yes |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, Agencies | Small businesses, Developers |
| Platforms | web | web |
| Country | CA · 2001 | US · 2015 |
| Rating | — | — |
Choose Klipfolio if
Agencies and data-comfortable SMB teams that need flexible, branded KPI dashboards with unlimited viewers.
- Unlimited users, so pricing does not grow with viewers
- Very flexible data shaping without a warehouse
- Strong white-label options for agencies
Look elsewhere if: Teams wanting plug-and-play metric dashboards in minutes or full BI analysis (Databox, Geckoboard, Power BI).
Choose Metabase if
Startups and mid-size companies wanting quick, affordable BI; developers embedding analytics.
- Free open-source edition is genuinely usable
- Easy for non-analysts
- Wide database support
Look elsewhere if: Enterprises needing advanced modeling and governance (Looker, Power BI).
Klipfolio vs Metabase pricing
Klipfolio
- Base$140/mo$120/mo billed annually; 3 dashboards, unlimited users
- Grow$220/mo$190/mo annually; 10 dashboards, hourly refresh
- Team$350/mo$310/mo annually; 20 dashboards, SSO, 15-min refresh
- Team+$690/mo$600/mo annually; 40 dashboards, priority support
Metabase
- Open Source$0Self-hosted, unlimited users
- Starter$100/mo$90/mo billed annually; 5 users, +$6/user
- Pro$575/mo$517.50/mo billed annually; 10 users, +$12/user; SSO, embedding
- EnterpriseCustomFrom $20,000/yr; dedicated success engineer
Klipfolio · Key features
- 200+ direct connectors plus SQL, REST, Excel and Google Sheets
- Spreadsheet-style formulas for data modelling and joins
- 30+ visualisation types with drill-down and dark mode
- Scheduled email and PDF reports and published dashboard links
- White-label themes and custom domains for client reporting
- Unlimited users on every plan with role-based access
Cons
- Formula editor has a real learning curve
- No free plan and $140/month entry point
- Dashboard limits push agencies to higher tiers
Metabase · Key features
- Visual query builder plus native SQL editor
- Dashboards with filters, drill-through and subscriptions
- Alerts and scheduled email/Slack reports
- Models and metrics for governed self-serve
- Embedding (public, static, interactive SDK)
- Open source self-hosting or managed cloud
Cons
- Visualization options are basic
- Performance depends on your database
- Advanced permissions need Pro
Klipfolio vs Metabase: FAQ
Which is cheaper, Klipfolio or Metabase?
Metabase starts at $100/mo and Klipfolio at $140/mo. Both prices are checked on the vendors' own pricing pages.
Do Klipfolio and Metabase have a free plan?
Klipfolio has no free plan, a 14-day free trial. Metabase has a free plan.