Klipfolio vs Google Data Studio
Klipfolio and Google Data Studio are both BI & dashboards tools aimed at small businesses and agencies. Google Data Studio costs less, from $9/mo versus $140/mo for Klipfolio. Only Google Data Studio has a free plan.
Dashboard and KPI reporting tool for SMBs and agencies
Free dashboards from Google data sources
| Pricing | Paid · $140 | Freemium · $9 |
| Starting price | $140/mo | $9/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, Agencies | Small businesses, Agencies |
| Platforms | web | web |
| Country | CA · 2001 | US · 2016 |
| Rating | — | — |
Choose Klipfolio if
Agencies and data-comfortable SMB teams that need flexible, branded KPI dashboards with unlimited viewers.
- Unlimited users, so pricing does not grow with viewers
- Very flexible data shaping without a warehouse
- Strong white-label options for agencies
Look elsewhere if: Teams wanting plug-and-play metric dashboards in minutes or full BI analysis (Databox, Geckoboard, Power BI).
Choose Google Data Studio if
Marketers and agencies reporting on Google data.
- Free
- Seamless with Google marketing data
- Easy sharing like Google Docs
Look elsewhere if: Complex business intelligence across many systems (Power BI, Metabase).
Klipfolio vs Google Data Studio pricing
Klipfolio
- Base$140/mo$120/mo billed annually; 3 dashboards, unlimited users
- Grow$220/mo$190/mo annually; 10 dashboards, hourly refresh
- Team$350/mo$310/mo annually; 20 dashboards, SSO, 15-min refresh
- Team+$690/mo$600/mo annually; 40 dashboards, priority support
Google Data Studio
- Data Studio$0Self-service reports and dashboards, no charge
- Data Studio Pro$9/user/project/moTeam content management, Google Cloud support, CMEK
Klipfolio · Key features
- 200+ direct connectors plus SQL, REST, Excel and Google Sheets
- Spreadsheet-style formulas for data modelling and joins
- 30+ visualisation types with drill-down and dark mode
- Scheduled email and PDF reports and published dashboard links
- White-label themes and custom domains for client reporting
- Unlimited users on every plan with role-based access
Cons
- Formula editor has a real learning curve
- No free plan and $140/month entry point
- Dashboard limits push agencies to higher tiers
Google Data Studio · Key features
- Native Google connectors (GA4, Ads, GSC, BigQuery)
- Drag-and-drop report builder
- Filters, date ranges and interactive controls
- Data blending across sources
- Scheduled email delivery
- Templates gallery
Cons
- Slow on complex reports
- Limited data modeling
- Third-party connectors often paid
Klipfolio vs Google Data Studio: FAQ
Which is cheaper, Klipfolio or Google Data Studio?
Google Data Studio starts at $9/mo and Klipfolio at $140/mo. Both prices are checked on the vendors' own pricing pages.
Do Klipfolio and Google Data Studio have a free plan?
Klipfolio has no free plan, a 14-day free trial. Google Data Studio has a free plan.