Keywords Everywhere vs Otterly.AI

Keywords Everywhere is a browser extension for Chrome and Firefox that shows keyword data directly on the pages marketers already use. When you search Google, it displays search volume, cost per click and competition next to the query, along with panels of related and long-tail keywords, and similar overlays appear on YouTube, Amazon, Bing and other sites.

Beyond the search overlay, it offers trend charts, metrics for the URLs ranking on a results page, on-page keyword density and page analysis, YouTube channel and video metrics, backlink data and bulk keyword exports. It is sold on credits: each keyword lookup consumes credits, and plans are bought annually in tiers starting with Bronze, so cost depends on how much data you pull. That makes it far cheaper than a full SEO suite for light use, but harder to budget when every search consumes credits.

The tool suits bloggers, content writers, small business marketers and YouTubers who want quick volume checks while browsing without paying for Ahrefs or Semrush. The data is estimated, credits can run out quickly, and it lacks rank tracking, site audits and deep competitor analysis. Ahrefs and Semrush are the full suites, Ubersuggest is a cheaper all-round tool, and Google Keyword Planner is free for basic volume ranges.

Otterly.AI is a monitoring tool for generative engine optimization (GEO): it tracks how a brand, its competitors and its content appear in AI search experiences such as ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot. It emerged in 2024 as one of the first dedicated products in a category that barely existed a year earlier.

Users enter the prompts their customers are likely to ask, and Otterly runs them regularly across AI engines, recording whether the brand is mentioned, how it is described, which sources and links are cited, and how sentiment changes over time. Competitor benchmarking shows share of voice, citation reports reveal which domains AI engines trust for a topic, and GEO audits suggest content improvements. Reports can be exported for clients or management. Plans are priced by the number of tracked prompts, starting with an affordable Lite tier and scaling to Standard and higher plans for agencies.

Otterly fits marketers, SEO specialists and agencies who need to explain and improve visibility in AI answers. The category is young: results vary between runs and models, prompt selection strongly affects conclusions, and the tool reports on visibility more than it fixes it. Profound targets enterprises with deeper analytics, Peec AI is a close competitor for teams, and established SEO suites such as Semrush and Ahrefs have added their own AI visibility tracking.

As AI search takes a larger share of discovery, tracking it alongside classic rankings is becoming a standard part of SEO reporting.