Kajabi vs Thinkific
Kajabi and Thinkific are both online courses & LMS tools. Kajabi is aimed at creators, while Thinkific is aimed at creators and small businesses. Thinkific costs less, from $54/mo versus $179/mo for Kajabi.
All-in-one knowledge commerce platform
Course platform with communities and memberships
| Pricing | Paid · $179 | Paid · $54 |
| Starting price | $179/mo | $54/mo |
| Free plan | No | No |
| Free trial | 14 days | 30 days |
| Built for | Creators | Creators, Small businesses |
| Platforms | web, ios, android | web |
| Country | US · 2010 | CA · 2012 |
| Rating | — | — |
Choose Kajabi if
Established creators and knowledge entrepreneurs with revenue who want one system.
- Truly all-in-one; fewer tools to manage
- No transaction fees
- Strong funnels and email for selling
Look elsewhere if: Beginners validating a first course or those happy with best-of-breed tools.
Choose Thinkific if
Course creators and businesses wanting a dedicated learning platform without fees.
- Free trial to start
- No transaction fees
- Solid learning features
Look elsewhere if: Creators wanting all-in-one marketing (Kajabi).
Kajabi vs Thinkific pricing
Kajabi
- Basic$179/mo$143/mo billed annually; 5 products, 2,500 contacts, 2 admins
- Growth$249/mo$199/mo billed annually; 50 products, 25,000 contacts
- Pro$499/mo$399/mo billed annually; unlimited products, 100,000 contacts
Thinkific
- Basic$54/mo$40/mo billed annually; unlimited courses, custom domain
- Start$109/mo$82/mo billed annually; memberships, full commerce tools
- Grow$219/mo$164/mo billed annually; phone and priority support
- PlusCustom10,000+ seats, custom roles, enterprise integrations
Kajabi · Key features
- Courses, coaching, communities, podcasts and memberships
- Website, landing pages and funnel builder
- Email marketing with automations and segmentation
- Checkout, payment plans, coupons; 0% transaction fees
- Analytics, affiliates and branded mobile app
- Creator Studio AI for repurposing content
Cons
- Expensive for beginners
- Contact and product limits per tier
- Email features trail dedicated tools
Thinkific · Key features
- Course builder with video, quizzes and assignments
- Communities and memberships
- Certificates and drip content
- Website and landing page builder
- 0% transaction fees
- App store and API
Cons
- Email marketing is basic
- Advanced features need Grow
- Design flexibility limited
Kajabi vs Thinkific: FAQ
Which is cheaper, Kajabi or Thinkific?
Thinkific starts at $54/mo and Kajabi at $179/mo. Both prices are checked on the vendors' own pricing pages.
Do Kajabi and Thinkific have a free plan?
Kajabi has no free plan, a 14-day free trial. Thinkific has no free plan, a 30-day free trial.
Which is better for small businesses, Kajabi or Thinkific?
Thinkific lists small businesses as a core audience, while Kajabi is aimed more at creators.