Instantly vs Woodpecker
Instantly and Woodpecker are both sales engagement & outbound tools aimed at small businesses and agencies. Woodpecker costs less, from $35/mo versus $47/mo for Instantly. Only Woodpecker has a free plan.
Cold email at scale with unlimited accounts
Cold email automation priced by contacted prospects, not seats
| Pricing | Paid · $47 | Paid · $35 |
| Starting price | $47/mo | $35/mo |
| Free plan | No | Yes |
| Free trial | — | 14 days |
| Built for | Small businesses, Agencies | Small businesses, Agencies, Freelancers |
| Platforms | web | web |
| Country | US · 2021 | PL · 2015 |
| Rating | — | — |
Choose Instantly if
Teams and agencies running high-volume cold email.
- Flat pricing with unlimited inboxes
- Strong warm-up and deliverability tools
- Simple, fast UI
Look elsewhere if: Personalized multichannel outreach (lemlist) or teams new to deliverability.
Choose Woodpecker if
B2B teams and agencies that send moderate volumes of cold email and want deliverability safeguards built in.
- Unlimited mailboxes and team members on every tier
- Strong deliverability tooling included at no extra cost
- Annual billing saves about a third of the monthly price
Look elsewhere if: High-volume senders who want flat unlimited-contact plans (Instantly, Smartlead) or a full sales intelligence suite (Apollo).
Instantly vs Woodpecker pricing
Instantly
- Growth$47/mo$37.60/mo billed annually; 1,000 contacts, 5,000 emails/mo
- Hypergrowth$97/mo$77.60/mo billed annually; 25,000 contacts, 125,000 emails
- Light Speed$358/mo$286.30/mo billed annually; 100,000 contacts, SISR
- EnterpriseCustom500,000+ emails, private deliverability network
Woodpecker
- Free trial$014 days or 100 cold emails, all features, no card
- 500 prospects$35/mo$280/yr billed annually; 8,000 emails/mo, 2 warm-ups
- 2,000 prospects$67/mo$536/yr billed annually; 32,000 emails/mo, 6 warm-ups
- 10,000 prospects$188/mo$1,504/yr billed annually; 160,000 emails/mo, 20 warm-ups
- LinkedIn add-on$29/account/moInvites, profile visits, DMs and InMails in email sequences
Instantly · Key features
- Unlimited sending accounts with rotation
- Warm-up network and deliverability analytics
- Sequences with A/B testing and spintax
- Unified inbox (Unibox) for replies
- Lead database and enrichment
- CRM and AI reply agent add-ons
Cons
- Add-ons increase total cost
- Encourages volume over quality
- Email only (no native LinkedIn)
Woodpecker · Key features
- Condition-based sequences that branch on opens, clicks and replies
- Free warm-up, inbox rotation and adaptive sending limits
- Unlimited email verification including catch-all addresses
- Deliverability Monitor and domain audit for SPF, DKIM and DMARC
- Lead Finder database with 100 free credits on every plan
- Unified inbox for replies across all connected mailboxes
Cons
- Contacted-prospect pricing gets expensive at high volume
- CRM integrations and API sit behind a $20/month add-on
- LinkedIn automation costs $29 per connected account
Instantly vs Woodpecker: FAQ
Which is cheaper, Instantly or Woodpecker?
Woodpecker starts at $35/mo and Instantly at $47/mo. Both prices are checked on the vendors' own pricing pages.
Do Instantly and Woodpecker have a free plan?
Instantly has no free plan. Woodpecker has a free plan.