Instantly vs Lusha
Instantly and Lusha are both sales engagement & outbound tools. Instantly is aimed at small businesses and agencies, while Lusha is aimed at small businesses. Instantly costs less, from $47/mo versus $49.90/mo for Lusha. Only Lusha has a free plan.
Cold email at scale with unlimited accounts
B2B contact and company data with a browser extension
| Pricing | Paid · $47 | Freemium · $50 |
| Starting price | $47/mo | $49.90/mo |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | Small businesses, Agencies | Small businesses |
| Platforms | web | web |
| Country | US · 2021 | IL · 2016 |
| Rating | — | — |
Choose Instantly if
Teams and agencies running high-volume cold email.
- Flat pricing with unlimited inboxes
- Strong warm-up and deliverability tools
- Simple, fast UI
Look elsewhere if: Personalized multichannel outreach (lemlist) or teams new to deliverability.
Choose Lusha if
Sales teams that rely on phone outreach.
- Good phone number coverage
- Easy extension workflow
- GDPR and CCPA compliance focus
Look elsewhere if: Teams wanting all-in-one sequences (Apollo).
Instantly vs Lusha pricing
Instantly
- Growth$47/mo$37.60/mo billed annually; 1,000 contacts, 5,000 emails/mo
- Hypergrowth$97/mo$77.60/mo billed annually; 25,000 contacts, 125,000 emails
- Light Speed$358/mo$286.30/mo billed annually; 100,000 contacts, SISR
- EnterpriseCustom500,000+ emails, private deliverability network
Lusha
- Free$040 credits/mo, 1 user
- Starter$49.90/mo$37.45/mo billed annually; 400 credits/mo, 1 seat
- Professional$69.90/mo$52.45/mo billed annually; 600 credits/mo, 2 seats
- Premium$399.90/mo$299.95/mo billed annually; 3,400 credits, 5 seats
- EnterpriseCustomCustom credits and seats
Instantly · Key features
- Unlimited sending accounts with rotation
- Warm-up network and deliverability analytics
- Sequences with A/B testing and spintax
- Unified inbox (Unibox) for replies
- Lead database and enrichment
- CRM and AI reply agent add-ons
Cons
- Add-ons increase total cost
- Encourages volume over quality
- Email only (no native LinkedIn)
Lusha · Key features
- Contact data: emails and direct dials
- LinkedIn browser extension
- Prospecting filters and lists
- CRM enrichment
- Intent and job change signals
- API on higher plans
Cons
- Credit limits
- Smaller engagement features than Apollo
- Coverage varies by region
Instantly vs Lusha: FAQ
Which is cheaper, Instantly or Lusha?
Instantly starts at $47/mo and Lusha at $49.90/mo. Both prices are checked on the vendors' own pricing pages.
Do Instantly and Lusha have a free plan?
Instantly has no free plan. Lusha has a free plan.