Hyros vs Tulu
Hyros and Tulu are both ad management & attribution tools aimed at small businesses and agencies.
Hyros
Call and sales attribution for info and high-ticket businesses
Tulu
HubSpot-connected marketing analytics and spend monitoring for SMBs
| Pricing | Paid | Paid |
| Starting price | Not published | Not published |
| Free plan | No | No |
| Free trial | — | 14 days |
| Built for | Small businesses, Agencies | Small businesses, Agencies |
| Platforms | web | web |
| Country | US · 2019 | DE |
| Rating | — | — |
Choose Hyros if
Info businesses and high-ticket funnels.
- Accurate funnel attribution
- Good for high-ticket offers
- Improves ad optimization
Look elsewhere if: Shopify DTC (Triple Whale).
Choose Tulu if
HubSpot-based B2B marketing teams and agencies that want spend-to-revenue visibility without analysts or UTM upkeep.
- Quick onboarding of around 20 minutes per the vendor
- No SQL or UTM discipline needed from the team
- Affordable entry tier for small ad budgets
Look elsewhere if: Teams on Salesforce or another CRM, or enterprises needing deep multi-touch attribution (Dreamdata, Ruler Analytics).
Hyros vs Tulu pricing
Hyros
- One planCustomPriced by revenue tracked; quoted on setup call
Tulu
- Starter€49/moUp to €5K monthly ad spend; €39/mo billed yearly
- Growth€99/mo€5K to €15K ad spend; €79/mo billed yearly
- Scale€199/mo€15K to €25K ad spend; €159/mo billed yearly
- Pro€349/mo€25K+ ad spend; €279/mo billed yearly
Hyros · Key features
- Click and call tracking
- Long sales cycle attribution
- Ad platform conversion feedback
- Funnel and CRM integrations
- LTV reporting
- AI ad optimization
Cons
- Pricing opaque
- Onboarding required
- Niche positioning
Tulu · Key features
- One view of media, search, analytics, CRM and offline spend
- Automatic URL parameters in ad networks, no UTM setup
- Spend, pacing and CPC change monitoring with alerts
- Questions and alerts over WhatsApp
- Impact measurement of marketing's contribution over time
- Custom properties written back into HubSpot
Cons
- Built around HubSpot, so other CRMs are not covered
- Prices only in euros
- Does not adjust budgets automatically yet
Hyros vs Tulu: FAQ
Do Hyros and Tulu have a free plan?
Hyros has no free plan. Tulu has no free plan, a 14-day free trial.