Hyros vs Supermetrics
Hyros and Supermetrics are both ad management & attribution tools. Hyros is aimed at small businesses and agencies, while Supermetrics is aimed at agencies and small businesses.
Hyros
Call and sales attribution for info and high-ticket businesses
Supermetrics
Marketing data connector for Sheets, Looker Studio and warehouses
| Pricing | Paid | Paid |
| Starting price | Not published | Not published |
| Free plan | No | No |
| Free trial | — | 14 days |
| Built for | Small businesses, Agencies | Agencies, Small businesses, Enterprise |
| Platforms | web | web |
| Country | US · 2019 | FI · 2013 |
| Rating | — | — |
Choose Hyros if
Info businesses and high-ticket funnels.
- Accurate funnel attribution
- Good for high-ticket offers
- Improves ad optimization
Look elsewhere if: Shopify DTC (Triple Whale).
Choose Supermetrics if
Agencies and marketing teams that build recurring reports in Sheets, Looker Studio or Power BI from many ad platforms.
- Very broad catalog of marketing connectors
- Works inside tools marketers already know, like Sheets and Looker Studio
- Reliable scheduled refreshes for client reporting
Look elsewhere if: Data teams needing a general ELT pipeline for every business system, or very small budgets (Fivetran, Airbyte, Coupler.io).
Hyros vs Supermetrics pricing
Hyros
- One planCustomPriced by revenue tracked; quoted on setup call
Supermetrics
- Starter€49/mo€39/mo billed annually; 2 sources, 1 user, 1 destination
- Growth€199/mo€159/mo billed annually; 7 sources, 2 users
- EnterpriseCustomCustom sources and users; warehouses like BigQuery, Snowflake
Hyros · Key features
- Click and call tracking
- Long sales cycle attribution
- Ad platform conversion feedback
- Funnel and CRM integrations
- LTV reporting
- AI ad optimization
Cons
- Pricing opaque
- Onboarding required
- Niche positioning
Supermetrics · Key features
- Connectors for Google Ads, Meta, LinkedIn, TikTok, GA4 and Search Console
- Destinations in Google Sheets, Excel, Looker Studio and Power BI
- Marketing data available in Claude, ChatGPT and Microsoft Copilot
- Scheduled refreshes and automatic data updates for recurring reports
- Warehouse destinations such as BigQuery and Snowflake on Enterprise
- Supermetrics Studio with monthly AI credits for analysis
Cons
- Gets expensive as sources, accounts and destinations add up
- Priced in euros, which complicates USD budgeting
- Starter is very limited at 2 sources and 1 user
Hyros vs Supermetrics: FAQ
Do Hyros and Supermetrics have a free plan?
Hyros has no free plan. Supermetrics has no free plan, a 14-day free trial.