Hootsuite vs Planable
Hootsuite and Planable are both social media management tools. Hootsuite is aimed at enterprise and agencies, while Planable is aimed at agencies. Planable costs less, from $33/mo versus $99/mo for Hootsuite. Only Planable has a free plan.
| Pricing | Paid · $99 | Freemium · $33 |
| Starting price | $99/mo | $33/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Enterprise, Agencies | Agencies |
| Platforms | web, ios, android | web |
| Country | CA · 2008 | RO · 2016 |
| Rating | — | — |
Choose Hootsuite if
Mid-market and enterprise social teams.
- Broad feature set for enterprises
- Listening and advocacy options
- Approvals and team workflows
Look elsewhere if: Individuals and small businesses (Buffer, Publer).
Choose Planable if
Agencies and teams with approval-heavy workflows.
- Best approval workflow
- Clients love previews
- Easy collaboration
Look elsewhere if: Analytics-driven teams (Sprout, Metricool).
Hootsuite vs Planable pricing
Hootsuite
- Standard$99/user/moBilled annually; up to 10 social accounts
- Professional$199/user/moBilled annually; unlimited accounts, automation
- Advanced$399/user/moBilled annually; approvals, message routing
- EnterpriseCustomSSO, custom compliance
Planable
- Free$0Free trial with no time limit; 50 posts total
- Basic$33/workspace/mo60 posts/workspace/mo, 2 months free yearly
- Pro$49/workspace/mo150 posts/workspace/mo, required approvals
- EnterpriseCustomUnlimited posts, multi-level approval, SSO
Hootsuite · Key features
- Scheduling and content calendar across networks
- Unified inbox with assignments
- Analytics and competitive benchmarking
- Social listening (Talkwalker)
- Employee advocacy
- OwlyWriter AI content generation
Cons
- Expensive per user
- No free plan
- UI feels heavier than newer tools
Planable · Key features
- Pixel-perfect post previews
- Inline comments and approvals
- Multi-level approval workflows
- Calendar, grid, feed views
- Scheduling and publishing
- Universal content beyond social
Cons
- Analytics limited
- Pricing per workspace
- Fewer AI features
Hootsuite vs Planable: FAQ
Which is cheaper, Hootsuite or Planable?
Planable starts at $33/mo and Hootsuite at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Hootsuite and Planable have a free plan?
Hootsuite has no free plan, a 14-day free trial. Planable has a free plan.