Hootsuite vs Metricool
Hootsuite and Metricool are both social media management tools. Hootsuite is aimed at enterprise and agencies, while Metricool is aimed at small businesses and agencies. Metricool costs less, from $25/mo versus $99/mo for Hootsuite. Only Metricool has a free plan.
| Pricing | Paid · $99 | Freemium · $25 |
| Starting price | $99/mo | $25/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Enterprise, Agencies | Small businesses, Agencies |
| Platforms | web, ios, android | web, ios, android |
| Country | CA · 2008 | ES · 2015 |
| Rating | — | — |
Choose Hootsuite if
Mid-market and enterprise social teams.
- Broad feature set for enterprises
- Listening and advocacy options
- Approvals and team workflows
Look elsewhere if: Individuals and small businesses (Buffer, Publer).
Choose Metricool if
Agencies and freelancers managing multiple brands.
- Social plus ads reporting
- Affordable for agencies
- Good reports
Look elsewhere if: Enterprise care teams.
Hootsuite vs Metricool pricing
Hootsuite
- Standard$99/user/moBilled annually; up to 10 social accounts
- Professional$199/user/moBilled annually; unlimited accounts, automation
- Advanced$399/user/moBilled annually; approvals, message routing
- EnterpriseCustomSSO, custom compliance
Metricool
- Free$01 brand, 20 posts/mo, 30 days of analytics
- Starter$25/moFrom, 5 brands; $20/mo billed annually; excl. VAT
- Advanced$67/moFrom, 15 brands; $53/mo billed annually; up to 50 brands
- CustomCustomWhite label, dedicated account manager
Hootsuite · Key features
- Scheduling and content calendar across networks
- Unified inbox with assignments
- Analytics and competitive benchmarking
- Social listening (Talkwalker)
- Employee advocacy
- OwlyWriter AI content generation
Cons
- Expensive per user
- No free plan
- UI feels heavier than newer tools
Metricool · Key features
- Scheduling and content calendar
- Organic and paid analytics
- Competitor tracking
- Automated client reports
- Link in bio and hashtag tracking
- Multi-brand management
Cons
- UI can be busy
- Inbox features limited
- Some networks limited
Hootsuite vs Metricool: FAQ
Which is cheaper, Hootsuite or Metricool?
Metricool starts at $25/mo and Hootsuite at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Hootsuite and Metricool have a free plan?
Hootsuite has no free plan, a 14-day free trial. Metricool has a free plan.
Which is better for small businesses, Hootsuite or Metricool?
Metricool lists small businesses as a core audience, while Hootsuite is aimed more at enterprise and agencies.