Hootsuite vs Loomly
Hootsuite and Loomly are both social media management tools. Hootsuite is aimed at enterprise and agencies, while Loomly is aimed at agencies and small businesses. Loomly costs less, from $65/mo versus $99/mo for Hootsuite.
Enterprise social media management
Social media calendar with approvals for brands and agencies
| Pricing | Paid · $99 | Paid · $65 |
| Starting price | $99/mo | $65/mo |
| Free plan | No | No |
| Free trial | 14 days | — |
| Built for | Enterprise, Agencies | Agencies, Small businesses, Enterprise |
| Platforms | web, ios, android | web, ios, android |
| Country | CA · 2008 | US · 2015 |
| Rating | — | — |
Choose Hootsuite if
Mid-market and enterprise social teams.
- Broad feature set for enterprises
- Listening and advocacy options
- Approvals and team workflows
Look elsewhere if: Individuals and small businesses (Buffer, Publer).
Choose Loomly if
Agencies and in-house marketing teams that need structured review and approval before social posts go live.
- Approval workflow and post mockups make client sign-off easy
- Clean calendar view that non-marketers understand quickly
- Separate calendars keep multi-brand or agency work organized
Look elsewhere if: Solo creators on a tight budget or teams that need deep social listening (Buffer, Sprout Social, Hootsuite).
Hootsuite vs Loomly pricing
Hootsuite
- Standard$99/user/moBilled annually; up to 10 social accounts
- Professional$199/user/moBilled annually; unlimited accounts, automation
- Advanced$399/user/moBilled annually; approvals, message routing
- EnterpriseCustomSSO, custom compliance
Loomly
- Starter$65/mo$49/mo billed yearly; 3 users, 12 social accounts
- Beyond$332/mo$249/mo billed yearly; unlimited users, 60 social accounts
- EnterpriseCustom61+ social accounts, priority support, volume pricing
Hootsuite · Key features
- Scheduling and content calendar across networks
- Unified inbox with assignments
- Analytics and competitive benchmarking
- Social listening (Talkwalker)
- Employee advocacy
- OwlyWriter AI content generation
Cons
- Expensive per user
- No free plan
- UI feels heavier than newer tools
Loomly · Key features
- Per-brand content calendar with drag-and-drop scheduling
- Platform-specific post previews and shareable post mockups
- Custom approval workflows, roles, comments and version history
- Unified inbox for comments, mentions and messages with assignment
- Post ideas from trends and RSS feeds plus post templates
- Analytics with scheduled stakeholder reports in PDF or CSV
Cons
- Entry plan at $65 a month is costly for solo users
- Starter caps you at 3 users and 12 social accounts
- Social listening limited to a few searches per month
Hootsuite vs Loomly: FAQ
Which is cheaper, Hootsuite or Loomly?
Loomly starts at $65/mo and Hootsuite at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Hootsuite and Loomly have a free plan?
Hootsuite has no free plan, a 14-day free trial. Loomly has no free plan.
Which is better for small businesses, Hootsuite or Loomly?
Loomly lists small businesses as a core audience, while Hootsuite is aimed more at enterprise and agencies.