Hightouch vs Matillion
Hightouch and Matillion are both data integration & ETL tools. Hightouch is aimed at enterprise and small businesses, while Matillion is aimed at enterprise and developers. Both have a free plan.
Reverse ETL and composable CDP
Cloud ELT and pipeline platform with Maia AI data engineering agents
| Pricing | Freemium | Paid |
| Starting price | Not published | Not published |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Enterprise, Small businesses | Enterprise, Developers, Small businesses |
| Platforms | web | web |
| Country | US · 2018 | GB · 2011 |
| Rating | — | — |
Choose Hightouch if
Companies with a warehouse and data team wanting to activate data.
- Warehouse-native, no duplicate data
- Marketer-friendly audience builder
- Broad destinations
Look elsewhere if: Companies without a warehouse (Segment).
Choose Matillion if
Mid-size and enterprise data teams on Snowflake, Databricks or Redshift that want visual ELT plus AI-assisted pipeline building.
- Ingestion, transformation and orchestration in one tool
- Visual canvas lowers the bar for analysts and new engineers
- Credits only consumed when pipelines actually run
Look elsewhere if: Small teams that only need simple managed connectors (Fivetran) or want a free open-source stack (Airbyte with dbt).
Hightouch vs Matillion pricing
Hightouch
- Basic Reverse ETL$0Free tier; up to 2 active syncs, unlimited destinations
- Agentic Marketing PlatformCustomUsage-based; demo required
- Composable CDPCustomUsage-based; unlimited user seats
Matillion
- Free trial$014 days with 500 credits, full Enterprise edition access
- DeveloperCustom1 developer user, low-code canvas plus SQL/Python, community help
- TeamsCustom5 developer users, audit log, SLA on annual subscription
- ScaleCustomCustom SSO, hybrid deployment, lineage, streaming CDC
Hightouch · Key features
- Reverse ETL to 250+ destinations
- Customer Studio audience builder
- Identity resolution in the warehouse
- Journeys and AI decisioning
- Match booster for ad platforms
- Observability and alerting
Cons
- Requires a mature warehouse
- Pricing scales with usage
- Business features are enterprise-priced
Matillion · Key features
- Low-code pipeline canvas with SQL and Python components
- Maia AI agents that build and fix pipelines from prompts
- Pre-built connectors for SaaS apps, databases and files
- Pushdown ELT into Snowflake, Databricks and Amazon Redshift
- Built-in Git repository or bring-your-own Git integration
- Streaming change data capture pipelines on Scale
Cons
- No published prices; every plan requires a sales conversation
- Pushdown support centred on Snowflake, Databricks and Redshift
- Credit consumption can be hard to forecast at first
Hightouch vs Matillion: FAQ
Do Hightouch and Matillion have a free plan?
Yes, both Hightouch and Matillion have a free plan; paid plans add more usage and features.