Hevo Data vs Hightouch
Hevo Data and Hightouch are both data integration & ETL tools. Hevo Data is aimed at small businesses and enterprise, while Hightouch is aimed at enterprise and small businesses. Both have a free plan.
No-code ELT pipelines that load SaaS and database data to warehouses
Reverse ETL and composable CDP
| Pricing | Freemium · $299 | Freemium |
| Starting price | $299/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, Enterprise, Developers | Enterprise, Small businesses |
| Platforms | web | web |
| Country | US · 2017 | US · 2018 |
| Rating | — | — |
Choose Hevo Data if
SMB and mid-size data teams that want managed, no-code pipelines into a cloud warehouse with predictable event-based pricing.
- Fast no-code setup for common SaaS and database sources
- Event-based pricing that is easier to forecast than MAR billing
- Free tier and 14-day trial without a card
Look elsewhere if: Teams needing the widest connector catalog or a self-hosted open-source pipeline (Fivetran or Airbyte).
Choose Hightouch if
Companies with a warehouse and data team wanting to activate data.
- Warehouse-native, no duplicate data
- Marketer-friendly audience builder
- Broad destinations
Look elsewhere if: Companies without a warehouse (Segment).
Hevo Data vs Hightouch pricing
Hevo Data
- Free$0Up to 1M events/mo, 5 users, limited connectors, hourly syncs
- Starter$299/mo$265/mo billed annually; 5M events, up to 10 users
- Professional$849/mo$750/mo billed annually; 20M events, unlimited users
- Business CriticalCustomCustom volumes, advanced security and support
Hightouch
- Basic Reverse ETL$0Free tier; up to 2 active syncs, unlimited destinations
- Agentic Marketing PlatformCustomUsage-based; demo required
- Composable CDPCustomUsage-based; unlimited user seats
Hevo Data · Key features
- 170+ prebuilt connectors for SaaS apps, databases and files
- Change data capture for near real-time database replication
- Loads to Snowflake, BigQuery, Redshift and other warehouses
- Automatic schema mapping and handling of schema changes
- dbt, SQL and Hevo Transformer jobs for in-warehouse modeling
- Monitoring, alerts and a reliability engine for failed loads
Cons
- Smaller connector catalog than Fivetran
- Free plan has limited connectors and only hourly syncs
- Overages are billed on demand above plan quotas
Hightouch · Key features
- Reverse ETL to 250+ destinations
- Customer Studio audience builder
- Identity resolution in the warehouse
- Journeys and AI decisioning
- Match booster for ad platforms
- Observability and alerting
Cons
- Requires a mature warehouse
- Pricing scales with usage
- Business features are enterprise-priced
Hevo Data vs Hightouch: FAQ
Do Hevo Data and Hightouch have a free plan?
Yes, both Hevo Data and Hightouch have a free plan; paid plans add more usage and features.