Gusto vs HiBob
Gusto and HiBob are both HR & recruiting tools. Gusto is aimed at small businesses, while HiBob is aimed at small businesses and enterprise.
Gusto
Payroll, benefits and HR for US small businesses
HiBob
HR platform (Bob) for mid-sized, global and hybrid companies
| Pricing | Paid · $35 | Paid |
| Starting price | $35/mo | Not published |
| Free plan | No | No |
| Free trial | — | — |
| Built for | Small businesses | Small businesses, Enterprise |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2011 | IL · 2015 |
| Rating | — | — |
Choose Gusto if
US small businesses up to about 100 employees.
- Very easy payroll for small teams
- Benefits administration included
- Friendly UX and good support
Look elsewhere if: Non-US employers or companies needing deep HRIS/IT (Rippling).
Choose HiBob if
Mid-sized companies with international or hybrid teams that want an engaging, modern HRIS with performance and compensation in one place.
- Modern, employee-friendly interface with strong adoption
- Built for multi-country and hybrid workforces
- Broad module set from hiring to compensation in one system
Look elsewhere if: Very small teams or companies that need native payroll in many countries (BambooHR, Factorial, Deel).
Gusto vs HiBob pricing
Gusto
- Simple$49/mo+ $6/person; single-state payroll
- Plus$80/mo+ $12/person; multi-state payroll, time and PTO
- Premium$180/mo+ $22/person; HR experts, compliance, priority support
- Contractor Only$35/mo+ $6/contractor; base fee sometimes waived as promo
HiBob
- Core HRCustomQuote per employee per month; annual contract
- Add-on modulesCustomPayroll, compensation, hiring, learning, time, workforce planning
Gusto · Key features
- Full-service US payroll with tax filings
- Health benefits, 401(k) and workers' comp
- Onboarding with offer letters and e-signature
- Time tracking, PTO and scheduling
- Contractor payments in 120+ countries
- Compliance alerts and HR resources
Cons
- US employees only
- Costs rise with headcount
- Limited HR depth for larger companies
HiBob · Key features
- Core HR records, org charts and employee self-service
- Onboarding and offboarding workflows with automated tasks
- Performance reviews, goals and continuous feedback cycles
- Compensation management with Mercer salary benchmarking
- Native UK and US payroll plus Payroll Hub for other countries
- Hiring, learning, skills and workforce planning modules
Cons
- No public pricing and quotes usually require annual contracts
- Implementation fees and add-ons raise total cost
- Native payroll only in a few countries
Gusto vs HiBob: FAQ
Do Gusto and HiBob have a free plan?
Gusto has no free plan. HiBob has no free plan.