GrowSurf vs ReferralCandy
GrowSurf and ReferralCandy are both affiliate & referral programs tools. GrowSurf is aimed at small businesses and developers, while ReferralCandy is aimed at E-commerce. ReferralCandy costs less, from $39/mo versus $179/mo for GrowSurf. Only GrowSurf has a free plan.
Referral and affiliate program software for SaaS and tech startups
Customer referral programs for online stores
| Pricing | Freemium · $179 | Paid · $39 |
| Starting price | $179/mo | $39/mo |
| Free plan | Yes | No |
| Free trial | 14 days | 7 days |
| Built for | Small businesses, Developers | E-commerce |
| Platforms | web | web |
| Country | US | SG · 2009 |
| Rating | — | — |
Choose GrowSurf if
SaaS and tech startups that want an in-product customer referral program with fraud checks and automated rewards.
- Fast to launch inside a SaaS product without custom code
- Free affiliate plan charges only when referrals generate revenue
- Handles tax forms and payouts, not just tracking
Look elsewhere if: Shopify stores (ReferralCandy), viral pre-launch campaigns on a small budget (Viral Loops) or cheap Stripe-only affiliate tracking (Rewardful).
Choose ReferralCandy if
E-commerce stores wanting referral programs.
- Easy for stores
- Automated
- Proven growth tactic
Look elsewhere if: SaaS (Rewardful).
GrowSurf vs ReferralCandy pricing
GrowSurf
- Affiliate Free$0Affiliate programs only; 3% success fee on referral revenue
- Startup$179/mo$125/mo billed yearly; up to 2,500 participants, 2 programs
- Business$449/mo$314/mo billed yearly; up to 10,000 participants, 5 programs
- CustomCustom150,000+ participants, onboarding and volume discounts
ReferralCandy
- Basic$39/mo+ 10.5% success fee on referred sales (first 3 orders)
- Grow$79/mo+ 3.5% success fee
- Scale$249/mo+ 1.5% success fee
- Enterprise$799/mo+ 0.25% success fee; dedicated account manager
GrowSurf · Key features
- Automatic referral link for every user via one code snippet
- White-labeled referral portal with custom domain on Business
- Qualification rules on signup, first purchase or custom events
- Automatic rewards as gift cards, cash payouts or account credits
- Fraud protection with manual reward approval options
- Affiliate programs with Stripe, PayPal and Wise payouts
Cons
- Referral plans start at $179 a month, steep for early startups
- Pricing scales with participants, so large user bases get expensive
- Startup plan limits you to two team members and two programs
ReferralCandy · Key features
- Post-purchase referral invitations
- Friend discounts and referrer rewards
- Widgets and emails
- Fraud detection
- Analytics
- E-commerce integrations
Cons
- Commission on referral sales
- Limited to e-commerce
- Basic customization
GrowSurf vs ReferralCandy: FAQ
Which is cheaper, GrowSurf or ReferralCandy?
ReferralCandy starts at $39/mo and GrowSurf at $179/mo. Both prices are checked on the vendors' own pricing pages.
Do GrowSurf and ReferralCandy have a free plan?
GrowSurf has a free plan. ReferralCandy has no free plan, a 7-day free trial.
Which is better for small businesses, GrowSurf or ReferralCandy?
GrowSurf lists small businesses as a core audience, while ReferralCandy is aimed more at E-commerce.