Fraud Blocker vs Northbeam
Fraud Blocker and Northbeam are both ad management & attribution tools. Fraud Blocker is aimed at small businesses and agencies, while Northbeam is aimed at E-commerce and enterprise. Fraud Blocker costs less, from $79/mo versus $1500/mo for Northbeam.
Click fraud detection and blocking for Google and Meta ad campaigns
Multi-touch attribution for DTC brands
| Pricing | Paid · $79 | Paid · $1500 |
| Starting price | $79/mo | $1500/mo |
| Free plan | No | No |
| Free trial | 7 days | — |
| Built for | Small businesses, Agencies, E-commerce | E-commerce, Enterprise |
| Platforms | web | web |
| Country | US · 2019 | US · 2020 |
| Rating | — | — |
Choose Fraud Blocker if
Small businesses and agencies running Google or Meta lead campaigns that lose budget to bots and competitor clicks.
- Blocks invalid clicks on Google Ads and Meta automatically
- Explains why each visitor was blocked
- No contracts, cancel anytime, 7-day trial
Look elsewhere if: Advertisers who mainly buy on TikTok, LinkedIn or Reddit, or who need revenue attribution rather than blocking (Hyros, Cometly).
Choose Northbeam if
Large DTC brands with significant ad spend.
- Sophisticated measurement
- Combines MTA and MMM
- Trusted by large DTC brands
Look elsewhere if: Small stores (Triple Whale).
Fraud Blocker vs Northbeam pricing
Fraud Blocker
- Starter$79/mo5,000 ad clicks, 1 website, 3 team members; 20% off annually
- Pro$99/mo25,000 ad clicks, 50 websites, 10 team members; ~15% off annually
- Enterprise$489+/mo250,000+ clicks, unlimited sites and users, 12-month data
Northbeam
- Starter$1,500/moMonth-to-month, usage-based; ad spend under $1.5M/yr
- GrowthCustomUnder $200K/mo ad spend, agency services
- Professional$3,500/moUp to $500K/mo ad spend, unlimited users
- EnterpriseCustom$500K+/mo ad spend, MMM+, dedicated CSM
Fraud Blocker · Key features
- Automatic scoring and blocking of bots, competitor clicks and click farms
- AI detection with a plain-language reason for every block
- Device fingerprinting plus VPN and proxy blocking
- Custom blocking rules with one-click unblock and whitelist
- Email verification on lead forms
- Visitor enrichment with 50+ data points per click
Cons
- Automatic blocking only on Google and Meta
- Starter covers just 5,000 clicks and one website
- AI detection, email verification and white label not on Starter
Northbeam · Key features
- Multi-touch attribution with ML
- Media mix modeling (MMM+)
- Incrementality insights
- Creative analytics
- Cross-channel dashboards
- Custom attribution windows
Cons
- Expensive
- Usage-based pricing grows with spend
- Requires data volume
Fraud Blocker vs Northbeam: FAQ
Which is cheaper, Fraud Blocker or Northbeam?
Fraud Blocker starts at $79/mo and Northbeam at $1500/mo. Both prices are checked on the vendors' own pricing pages.
Do Fraud Blocker and Northbeam have a free plan?
Fraud Blocker has no free plan, a 7-day free trial. Northbeam has no free plan.
Which is better for small businesses, Fraud Blocker or Northbeam?
Fraud Blocker lists small businesses as a core audience, while Northbeam is aimed more at E-commerce and enterprise.