Formbricks vs Yotpo
Formbricks and Yotpo are both customer feedback & roadmaps tools. Formbricks is aimed at developers and small businesses, while Yotpo is aimed at E-commerce and small businesses. Formbricks costs less, from $74/mo versus $89/mo for Yotpo. Both have a free plan.
Open-source in-app surveys
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Open source · $74 | Freemium · $89 |
| Starting price | $74/mo | $89/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Developers, Small businesses | E-commerce, Small businesses, Enterprise |
| Platforms | web | web |
| Country | DE · 2022 | US · 2011 |
| Rating | — | — |
Choose Formbricks if
Product teams wanting privacy-friendly in-app surveys.
- Open source
- Privacy-first
- In-app focus
Look elsewhere if: Marketing quizzes (Typeform).
Choose Yotpo if
Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- Reviews and loyalty from one vendor with shared customer data
- Mature, customizable on-site widgets
- Strong Shopify and Shopify Plus support
Look elsewhere if: Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).
Formbricks vs Yotpo pricing
Formbricks
- Self-hosted$0Open-source self-hosting (see docs)
- Hobby$01 workspace, 250 responses/mo
- Pro$74/mo3 workspaces, 2,000 responses/mo, unlimited seats
- Scale$325/mo5 workspaces, 5,000 responses/mo, roles; 2 months free yearly
Yotpo
- Reviews Free$0Limited plan for up to 50 orders per month
- Reviews Starter$89/moUp to 500 orders/mo; branded reviews and on-site display
- Reviews Pro$169/moAdds Google seller ratings and AI display and writing tools
- Loyalty & ReferralsFrom $199/moFree plan available; paid tiers start at $199/mo
- Premium / EnterpriseCustomAI summaries, syndication, dedicated CSM, custom API
Formbricks · Key features
- In-app targeted surveys
- Link surveys
- Mobile SDKs
- Targeting by attributes
- Analytics
- Self-hosting
Cons
- Younger
- Fewer templates
- Self-hosting upkeep
Yotpo · Key features
- Automated review request emails with photo and video upload
- On-site star ratings, review widgets and Q&A
- Google seller ratings and review syndication to retailers
- AI review summaries and AI-assisted review writing for shoppers
- Points, VIP tiers, rewards and refer-a-friend programs
- Discover tracking of how AI assistants recommend your products
Cons
- Paid tiers are pricey compared with review-only apps
- Order caps push growing stores into higher plans quickly
- Premium and Enterprise need sales calls and custom quotes
Formbricks vs Yotpo: FAQ
Which is cheaper, Formbricks or Yotpo?
Formbricks starts at $74/mo and Yotpo at $89/mo. Both prices are checked on the vendors' own pricing pages.
Do Formbricks and Yotpo have a free plan?
Yes, both Formbricks and Yotpo have a free plan; paid plans add more usage and features.