Formbricks vs Trustpilot

Formbricks is an open-source survey and experience management platform from a Germany-based team, positioned as a privacy-friendly alternative to Qualtrics and Typeform for product feedback. Its focus is in-app and website surveys that appear to the right users at the right moment, plus classic link surveys, available either as a managed cloud or self-hosted on your own infrastructure.

Developers install a JavaScript, React Native or mobile SDK, then product teams define who sees a survey using user attributes, actions and page events, with controls for display frequency and recontact. Question types cover NPS, CSAT, ratings, open text, multiple choice, matrices and file uploads, with logic and hidden fields. Responses flow to a dashboard with filters and summaries and can be sent to Slack, Notion, Airtable, webhooks or Zapier. The community edition is free to self-host; cloud plans add response volume, team features and enterprise options such as SSO.

Formbricks fits product and UX teams that need targeted in-app feedback and care about data residency, including European companies working under GDPR. It is younger than its commercial rivals, the template library and analytics are lighter, and self-hosting means maintaining updates and a database. Typeform is stronger for polished marketing forms and quizzes, Sprig and Hotjar Surveys offer hosted in-app research, and Qualtrics remains the enterprise standard for large experience programs.

Trustpilot is an open online review platform where anyone can review a company, and its business product gives those companies tools to collect, answer and display reviews. It was founded in Copenhagen in 2007 by Peter Holten Mühlmann and listed on the London Stock Exchange in 2021. For a business, the core job is building visible third-party social proof on its site, in search and on its public profile.

Businesses can claim their profile for free, reply to reviews, flag fake or abusive ones and send a limited number of review invitations each month. Paid plans add more invitations, automated invitation flows from e-commerce and CRM systems, TrustBox widgets for your site, more users and domains, analytics and marketing assets. Plans are priced per domain per month on 12-month contracts, from Starter to Premium, with a custom Enterprise tier; only Plus offers a 14-day trial.

Trustpilot fits online retailers and service businesses that sell to consumers and want a recognizable, independent review badge. It is a weaker fit for B2B companies, where buyers check G2 or Capterra instead, and for brands that only want private feedback, where survey tools such as Qualtrics or SurveySparrow give more control. E-commerce review apps such as Judge.me or Yotpo are cheaper if you only need product reviews on your own store.

Remember that your Trustpilot page exists whether or not you pay: anyone can review you, and paying does not let you remove negative reviews. Paid plans are 12-month commitments and unused invitations do not roll over.