Happy Valley

Formbricks vs TheySaid

Formbricks and TheySaid are both customer feedback & roadmaps tools. Formbricks is aimed at developers and small businesses, while TheySaid is aimed at small businesses and enterprise. Both have a free plan.

Formbricks

Open-source in-app surveys

TheySaid

AI-moderated user tests and surveys with real or synthetic users

PricingOpen source · $74Freemium
Starting price$74/moNot published
Free planYesYes
Free trial——
Built forDevelopers, Small businessesSmall businesses, Enterprise, Agencies
Platformswebweb
CountryDE · 2022US
Rating——

Choose Formbricks if

Product teams wanting privacy-friendly in-app surveys.

  • Open source
  • Privacy-first
  • In-app focus

Look elsewhere if: Marketing quizzes (Typeform).

Choose TheySaid if

Product and UX teams that want fast AI-moderated tests and interviews, with synthetic users for early checks.

  • Free plan needs no credit card
  • Covers usability tests, interviews and surveys in one tool
  • Tests can start from coding and ticketing tools during the build

Look elsewhere if: Teams that only need simple surveys or heatmaps at a predictable self-serve price (SurveyMonkey, Hotjar).

Formbricks vs TheySaid pricing

Formbricks

  • Self-hosted$0Open-source self-hosting (see docs)
  • Hobby$01 workspace, 250 responses/mo
  • Pro$74/mo3 workspaces, 2,000 responses/mo, unlimited seats
  • Scale$325/mo5 workspaces, 5,000 responses/mo, roles; 2 months free yearly

TheySaid

  • Free$05 AI user tests and 50 AI surveys/mo, 1 workspace, 1 active test
  • EnterpriseCustomUnlimited tests and recruiting, SSO/SAML, API; monthly billing +33%

Formbricks · Key features

  • In-app targeted surveys
  • Link surveys
  • Mobile SDKs
  • Targeting by attributes
  • Analytics
  • Self-hosting

Cons

  • Younger
  • Fewer templates
  • Self-hosting upkeep

TheySaid · Key features

  • AI moderator that runs voice interviews and usability tests
  • Synthetic users and digital twins tuned on your own customer data
  • AI project creator that drafts tests, surveys and screeners
  • AI analysis with clips, highlight reels and cross-project Ask AI
  • Panel recruiting with screeners and a response quality monitor
  • MCP server for Claude Code, Cursor and Lovable, plus Jira-triggered tests

Cons

  • No self-serve paid plan between Free and Enterprise
  • Free plan allows only one active test
  • Recruiting harder-to-reach panel participants costs extra

Formbricks vs TheySaid: FAQ

Do Formbricks and TheySaid have a free plan?

Yes, both Formbricks and TheySaid have a free plan; paid plans add more usage and features.

Not sure yet?