Happy Valley

Formbricks vs Landbot

Formbricks and Landbot are both forms & surveys tools. Formbricks is aimed at developers and small businesses, while Landbot is aimed at small businesses and agencies. Both have a free plan.

Formbricks

Open-source in-app surveys

Landbot

Conversational forms and WhatsApp bots

PricingOpen source · $74Freemium
Starting price$74/moNot published
Free planYesYes
Free trial—14 days
Built forDevelopers, Small businessesSmall businesses, Agencies
Platformswebweb
CountryDE · 2022ES · 2017
Rating——

Choose Formbricks if

Product teams wanting privacy-friendly in-app surveys.

  • Open source
  • Privacy-first
  • In-app focus

Look elsewhere if: Marketing quizzes (Typeform).

Choose Landbot if

Marketers building conversational lead flows.

  • Easy visual builder
  • WhatsApp support
  • Great for lead gen

Look elsewhere if: Advanced AI agents (Voiceflow).

Formbricks vs Landbot pricing

Formbricks

  • Self-hosted$0Open-source self-hosting (see docs)
  • Hobby$01 workspace, 250 responses/mo
  • Pro$74/mo3 workspaces, 2,000 responses/mo, unlimited seats
  • Scale$325/mo5 workspaces, 5,000 responses/mo, roles; 2 months free yearly

Landbot

  • Free€0100 chats/mo, 1 seat
  • Starter€40/mo€32/mo billed annually; 500 chats, 100 AI chats, 2 seats
  • Professional€100/mo€80/mo billed annually; 2,500 chats, 3 seats; WhatsApp +€100
  • BusinessCustomFrom €400/mo; custom chats, from 5 seats

Formbricks · Key features

  • In-app targeted surveys
  • Link surveys
  • Mobile SDKs
  • Targeting by attributes
  • Analytics
  • Self-hosting

Cons

  • Younger
  • Fewer templates
  • Self-hosting upkeep

Landbot · Key features

  • Visual flow builder
  • Conversational landing pages
  • WhatsApp automation
  • AI assistants
  • CRM integrations
  • Analytics

Cons

  • Chat-volume pricing
  • WhatsApp is a paid add-on
  • Complex logic gets messy

Formbricks vs Landbot: FAQ

Do Formbricks and Landbot have a free plan?

Yes, both Formbricks and Landbot have a free plan; paid plans add more usage and features.

Not sure yet?

Formbricks vs Landbot (2026): Pricing and Features