FirstPromoter vs Tolt

FirstPromoter is affiliate and referral management software built specifically for SaaS and other subscription businesses. Its main job is to attribute signups and payments to affiliates or referring customers and calculate recurring commissions correctly over the life of a subscription, including upgrades, downgrades, refunds and cancellations.

It integrates directly with billing systems such as Stripe, Paddle, Chargebee, Recurly and Braintree, and offers a JavaScript tracking script and API for custom setups. Program managers can run several campaigns with different commission rules, tiered and multi-level rewards, coupons tied to affiliates, fraud detection for self-referrals and suspicious traffic, branded affiliate portals and payout management via PayPal or bulk files. Plans are priced by the referral revenue tracked each month, so cost grows with program success, and some extras cost more.

FirstPromoter suits subscription companies whose billing is not only Stripe or that need nuanced commission logic. It does not give you a marketplace of affiliates to recruit from, so you bring your own partners. Rewardful is simpler and popular with Stripe-only startups, Tolt is a newer low-cost option, and PartnerStack or Impact fit larger partner ecosystems with discovery and enterprise contracts. The interface is functional rather than modern, but tracking depth is the reason teams choose it.

Tolt is affiliate management software built specifically for SaaS companies. It tracks referrals from partners and pays recurring commissions on subscription revenue, which general e-commerce affiliate tools often handle poorly, and it connects directly to the billing system so commissions follow real payments, refunds and cancellations.

Native integrations cover Stripe, Paddle and Chargebee, so trials, upgrades and churn are reflected automatically. Affiliates get a branded portal with their links, coupons, statistics and payouts, while the company can run multiple programs with different commission rules and cookie windows, track sales through links or coupon codes, and pay partners in bulk through PayPal or Wise. Pricing is a monthly subscription tiered by the affiliate revenue you track: Basic, Growth and Pro have revenue caps, and Enterprise covers higher volumes.

Tolt fits early and growth-stage SaaS companies launching affiliate, influencer or customer referral programs, especially those billing through Paddle, which some competitors support less well. It is a younger product, marketing features such as a partner marketplace or recruitment network are missing, and revenue-based tiers push costs up as a program succeeds. Rewardful is the established Stripe-focused alternative, FirstPromoter offers deeper configuration, PartnerStack serves larger B2B partner ecosystems with its own marketplace, and Lemon Squeezy includes basic affiliate tools for its own merchants.