Fastlane vs Sprout Social
Fastlane and Sprout Social are both social media management tools. Fastlane is aimed at small businesses and E-commerce, while Sprout Social is aimed at enterprise and agencies. Fastlane costs less, from $29/mo versus $99/mo for Sprout Social.
AI marketing agent that researches, makes and runs Meta ad campaigns
Enterprise social management and listening
| Pricing | Paid · $29 | Paid · $99 |
| Starting price | $29/mo | $99/mo |
| Free plan | No | No |
| Free trial | 7 days | 30 days |
| Built for | Small businesses, E-commerce, Agencies | Enterprise, Agencies |
| Platforms | web | web, ios, android |
| Country | AU | US · 2010 |
| Rating | — | — |
Choose Fastlane if
Direct-to-consumer brands and small growth teams that run Meta ads and need a constant supply of tested creative.
- One tool covers research, creative, launch and optimisation
- Wide range of video formats beyond standard UGC
- Ads require approval before launch
Look elsewhere if: Advertisers focused on Google, LinkedIn or TikTok paid ads, or teams that only need campaign optimisation (Madgicx).
Choose Sprout Social if
Mid-market and enterprise teams where social is a key channel.
- Best-in-class reporting
- Excellent inbox for social care
- Enterprise governance
Look elsewhere if: Small businesses and solo creators.
Fastlane vs Sprout Social pricing
Fastlane
- Starter$29/mo500 credits (up to 7 videos), 1 campaign; $20/mo billed yearly
- Growth$79/mo2,000 credits, 5 campaigns, 10 social accounts; $55/mo yearly
- Pro$199/mo10,000 credits, 20 campaigns, 10 workspaces; $139/mo yearly
- Enterprise$999/mo40,000 credits and a setup call
Sprout Social
- Essentials$99/seat/mo5 profiles; $79/seat/mo billed annually
- Standard$249/seat/mo5 profiles; $199/seat/mo billed annually
- Professional$399/seat/moUnlimited profiles; $299/seat/mo billed annually
- Advanced$499/seat/moUnlimited profiles; $399/seat/mo billed annually
- EnterpriseCustomTailored plan
Fastlane · Key features
- Senna agent learns brand, palette and tone from a URL
- Competitor research across ads, organic posts and Reddit and Amazon reviews
- AI video and static ads in many formats, including AI creators
- Approval step before any ad goes live
- Launches and manages Meta paid campaigns
- AI creators post daily to TikTok, Instagram and YouTube Shorts
Cons
- Paid campaign launching supports Meta only
- Videos use credits fast; Starter covers about 7 a month
- Free trial's 50 credits do not cover even one video
Sprout Social · Key features
- Smart inbox with tagging and routing
- Publishing with approvals and calendar
- Advanced analytics and presentation-ready reports
- Social listening and sentiment
- Employee advocacy and influencer marketing
- CRM and help desk integrations
Cons
- Expensive per seat
- Listening is an add-on
- Overkill for small teams
Fastlane vs Sprout Social: FAQ
Which is cheaper, Fastlane or Sprout Social?
Fastlane starts at $29/mo and Sprout Social at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Fastlane and Sprout Social have a free plan?
Fastlane has no free plan, a 7-day free trial. Sprout Social has no free plan, a 30-day free trial.
Which is better for small businesses, Fastlane or Sprout Social?
Fastlane lists small businesses as a core audience, while Sprout Social is aimed more at enterprise and agencies.