Fastlane vs Metricool
Fastlane and Metricool are both social media management tools. Fastlane is aimed at small businesses and E-commerce, while Metricool is aimed at small businesses and agencies. Metricool costs less, from $25/mo versus $29/mo for Fastlane. Only Metricool has a free plan.
AI marketing agent that researches, makes and runs Meta ad campaigns
Social analytics and planning for agencies
| Pricing | Paid · $29 | Freemium · $25 |
| Starting price | $29/mo | $25/mo |
| Free plan | No | Yes |
| Free trial | 7 days | — |
| Built for | Small businesses, E-commerce, Agencies | Small businesses, Agencies |
| Platforms | web | web, ios, android |
| Country | AU | ES · 2015 |
| Rating | — | — |
Choose Fastlane if
Direct-to-consumer brands and small growth teams that run Meta ads and need a constant supply of tested creative.
- One tool covers research, creative, launch and optimisation
- Wide range of video formats beyond standard UGC
- Ads require approval before launch
Look elsewhere if: Advertisers focused on Google, LinkedIn or TikTok paid ads, or teams that only need campaign optimisation (Madgicx).
Choose Metricool if
Agencies and freelancers managing multiple brands.
- Social plus ads reporting
- Affordable for agencies
- Good reports
Look elsewhere if: Enterprise care teams.
Fastlane vs Metricool pricing
Fastlane
- Starter$29/mo500 credits (up to 7 videos), 1 campaign; $20/mo billed yearly
- Growth$79/mo2,000 credits, 5 campaigns, 10 social accounts; $55/mo yearly
- Pro$199/mo10,000 credits, 20 campaigns, 10 workspaces; $139/mo yearly
- Enterprise$999/mo40,000 credits and a setup call
Metricool
- Free$01 brand, 20 posts/mo, 30 days of analytics
- Starter$25/moFrom, 5 brands; $20/mo billed annually; excl. VAT
- Advanced$67/moFrom, 15 brands; $53/mo billed annually; up to 50 brands
- CustomCustomWhite label, dedicated account manager
Fastlane · Key features
- Senna agent learns brand, palette and tone from a URL
- Competitor research across ads, organic posts and Reddit and Amazon reviews
- AI video and static ads in many formats, including AI creators
- Approval step before any ad goes live
- Launches and manages Meta paid campaigns
- AI creators post daily to TikTok, Instagram and YouTube Shorts
Cons
- Paid campaign launching supports Meta only
- Videos use credits fast; Starter covers about 7 a month
- Free trial's 50 credits do not cover even one video
Metricool · Key features
- Scheduling and content calendar
- Organic and paid analytics
- Competitor tracking
- Automated client reports
- Link in bio and hashtag tracking
- Multi-brand management
Cons
- UI can be busy
- Inbox features limited
- Some networks limited
Fastlane vs Metricool: FAQ
Which is cheaper, Fastlane or Metricool?
Metricool starts at $25/mo and Fastlane at $29/mo. Both prices are checked on the vendors' own pricing pages.
Do Fastlane and Metricool have a free plan?
Fastlane has no free plan, a 7-day free trial. Metricool has a free plan.