Fastlane vs Loomly
Fastlane and Loomly are both social media management tools. Fastlane is aimed at small businesses and E-commerce, while Loomly is aimed at agencies and small businesses. Fastlane costs less, from $29/mo versus $65/mo for Loomly.
AI marketing agent that researches, makes and runs Meta ad campaigns
Social media calendar with approvals for brands and agencies
| Pricing | Paid · $29 | Paid · $65 |
| Starting price | $29/mo | $65/mo |
| Free plan | No | No |
| Free trial | 7 days | — |
| Built for | Small businesses, E-commerce, Agencies | Agencies, Small businesses, Enterprise |
| Platforms | web | web, ios, android |
| Country | AU | US · 2015 |
| Rating | — | — |
Choose Fastlane if
Direct-to-consumer brands and small growth teams that run Meta ads and need a constant supply of tested creative.
- One tool covers research, creative, launch and optimisation
- Wide range of video formats beyond standard UGC
- Ads require approval before launch
Look elsewhere if: Advertisers focused on Google, LinkedIn or TikTok paid ads, or teams that only need campaign optimisation (Madgicx).
Choose Loomly if
Agencies and in-house marketing teams that need structured review and approval before social posts go live.
- Approval workflow and post mockups make client sign-off easy
- Clean calendar view that non-marketers understand quickly
- Separate calendars keep multi-brand or agency work organized
Look elsewhere if: Solo creators on a tight budget or teams that need deep social listening (Buffer, Sprout Social, Hootsuite).
Fastlane vs Loomly pricing
Fastlane
- Starter$29/mo500 credits (up to 7 videos), 1 campaign; $20/mo billed yearly
- Growth$79/mo2,000 credits, 5 campaigns, 10 social accounts; $55/mo yearly
- Pro$199/mo10,000 credits, 20 campaigns, 10 workspaces; $139/mo yearly
- Enterprise$999/mo40,000 credits and a setup call
Loomly
- Starter$65/mo$49/mo billed yearly; 3 users, 12 social accounts
- Beyond$332/mo$249/mo billed yearly; unlimited users, 60 social accounts
- EnterpriseCustom61+ social accounts, priority support, volume pricing
Fastlane · Key features
- Senna agent learns brand, palette and tone from a URL
- Competitor research across ads, organic posts and Reddit and Amazon reviews
- AI video and static ads in many formats, including AI creators
- Approval step before any ad goes live
- Launches and manages Meta paid campaigns
- AI creators post daily to TikTok, Instagram and YouTube Shorts
Cons
- Paid campaign launching supports Meta only
- Videos use credits fast; Starter covers about 7 a month
- Free trial's 50 credits do not cover even one video
Loomly · Key features
- Per-brand content calendar with drag-and-drop scheduling
- Platform-specific post previews and shareable post mockups
- Custom approval workflows, roles, comments and version history
- Unified inbox for comments, mentions and messages with assignment
- Post ideas from trends and RSS feeds plus post templates
- Analytics with scheduled stakeholder reports in PDF or CSV
Cons
- Entry plan at $65 a month is costly for solo users
- Starter caps you at 3 users and 12 social accounts
- Social listening limited to a few searches per month
Fastlane vs Loomly: FAQ
Which is cheaper, Fastlane or Loomly?
Fastlane starts at $29/mo and Loomly at $65/mo. Both prices are checked on the vendors' own pricing pages.
Do Fastlane and Loomly have a free plan?
Fastlane has no free plan, a 7-day free trial. Loomly has no free plan.