Everflow vs Singular
Everflow and Singular are both ad management & attribution tools. Everflow is aimed at E-commerce and agencies, while Singular is aimed at small businesses and enterprise. Only Singular has a free plan.
Affiliate and partner tracking with flexible payouts and attribution
Mobile and web attribution joined with ad cost data for true ROI
| Pricing | Paid | Freemium |
| Starting price | Not published | Not published |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | E-commerce, Agencies, Enterprise, Small businesses | Small businesses, Enterprise, Agencies |
| Platforms | web | web |
| Country | US · 2016 | US · 2014 |
| Rating | — | — |
Choose Everflow if
Performance marketing teams and affiliate networks that need precise tracking, flexible payouts and blended attribution at volume.
- Very flexible payout and attribution rules
- Handles both brand programs and affiliate network setups
- Free migration from other tracking platforms
Look elsewhere if: Small brands starting a simple referral program on a budget (Tapfiliate, Rewardful, Refersion).
Choose Singular if
Mobile app and game publishers spending across many ad networks who need attribution and cost data reconciled into reliable ROI.
- Strong reconciliation of ad spend with revenue for real ROAS
- Transparent usage pricing, including a generous free tier
- Wide coverage beyond mobile: web, CTV and console attribution
Look elsewhere if: Web-only businesses or teams that only need basic install tracking (AppsFlyer, Adjust, Google Analytics).
Everflow vs Singular pricing
Everflow
- CustomCustomQuote on request; 6-month minimum commitment
- OnboardingIncludedOne-time onboarding and free data migration
Singular
- Free$0Up to 15,000 paid conversions; attribution, SKAN, cost data
- Growth$0.05/conversionAdds technical support and 1:1 onboarding; ETL add-on
- EnterpriseCustomCSM, SLA, cross-device attribution, 365-day cohorts, SSO
Everflow · Key features
- Click and server-to-server conversion tracking for affiliates
- Payouts on later-stage events such as SQLs or approved leads
- Everflow Pay for managed partner payments
- Marketplace to recruit affiliates and media buyers
- Traffic health monitoring for blocked or broken tracking links
- Ad spend import from Google Ads, Facebook and TikTok
Cons
- No public pricing and a 6-month minimum commitment
- Too much platform for small creator referral programs
- Setup and tracking configuration need technical know-how
Singular · Key features
- Mobile, web, cross-device, CTV and PC or console attribution
- SKAdNetwork attribution and conversion modeling for iOS campaigns
- Cost aggregation from more than 1,200 ad networks and sources
- Creative IQ reporting at the level of individual ad creatives
- Fraud prevention that blocks fake installs before you pay for them
- Deep linking, smart banners and web-to-app or QR-to-app flows
Cons
- Dense interface with a real learning curve for small teams
- Advanced features like 365-day cohorts and SSO need Enterprise
- Smaller partner ecosystem than AppsFlyer
Everflow vs Singular: FAQ
Do Everflow and Singular have a free plan?
Everflow has no free plan. Singular has a free plan.