Eventbrite vs Luma
Eventbrite and Luma are both webinars & events tools. Eventbrite is aimed at small businesses and creators, while Luma is aimed at creators and small businesses. Both have a free plan.
Eventbrite
Ticketing and discovery for live events
Luma
Beautiful event pages and community calendars
| Pricing | Freemium | Freemium · $59 |
| Starting price | Not published | $59/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Creators | Creators, Small businesses |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2006 | US · 2019 |
| Rating | — | — |
Choose Eventbrite if
Organizers wanting reach and simple ticketing.
- Large audience for discovery
- Free for free events
- Reliable ticketing
Look elsewhere if: Brands wanting full branding control (Luma, Tito).
Choose Luma if
Tech communities, startups and creators hosting events.
- Beautiful design
- Free for free events
- Great for community building
Look elsewhere if: Large multi-track conferences.
Eventbrite vs Luma pricing
Eventbrite
- Free events$0Publish unlimited free events at no cost
- Paid tickets3.7% + $1.79/per ticketPlus 2.9% payment processing per order (US)
- Profrom $15/moMarketing add-on, up to 10,000 emails daily
Luma
- Free$0Unlimited events, 5% fee on paid tickets, 3 admins
- Luma Plus$59/moBilled annually; 0% platform fee, 5 admins, 5,000 sends/wk
- EnterpriseCustom
Eventbrite · Key features
- Event pages and ticket tiers
- Marketplace discovery
- Check-in app
- Email and ad marketing tools
- Reserved seating
- Reporting
Cons
- Fees on paid tickets
- Branding controlled by Eventbrite
- Less flexible than custom tools
Luma · Key features
- Elegant event pages
- RSVPs, approvals and waitlists
- Ticketing via Stripe
- Email blasts and reminders
- Check-in app with QR codes
- Community calendars and subscriptions
Cons
- 5% fee on paid tickets without Plus
- Limited agenda and multi-track support
- Fewer integrations than enterprise tools
Eventbrite vs Luma: FAQ
Do Eventbrite and Luma have a free plan?
Yes, both Eventbrite and Luma have a free plan; paid plans add more usage and features.