Equals vs Plausible Analytics
Equals and Plausible Analytics are both analytics tools. Equals is aimed at small businesses and developers, while Plausible Analytics is aimed at small businesses and freelancers. Plausible Analytics costs less, from $9/mo versus $2000/mo for Equals. Only Plausible Analytics has a free plan.
Spreadsheet connected to your database and Stripe
Privacy-friendly, lightweight web analytics
| Pricing | Paid · $2000 | Paid · $9 |
| Starting price | $2000/mo | $9/mo |
| Free plan | No | Yes |
| Free trial | — | 30 days |
| Built for | Small businesses, Developers | Small businesses, Freelancers, Developers |
| Platforms | web | web |
| Country | US · 2021 | EE · 2019 |
| Rating | — | — |
Choose Equals if
Startup finance and ops teams.
- Live data
- Versioning
- Finance-friendly
Look elsewhere if: Casual users.
Choose Plausible Analytics if
Content sites, agencies and SaaS marketing teams that want clear traffic numbers and compliance by default.
- Dramatically simpler than GA4 and faster to read
- Privacy compliance without banners; EU-hosted
- Open source with a real self-host option
Look elsewhere if: Product teams that need event-level user journeys, session replay or retention cohorts; look at PostHog or Mixpanel for that.
Equals vs Plausible Analytics pricing
Equals
- Essential$24k/yearUnlimited seats, 3 connectors, 6-hr sync
- Business$36k/year5 connectors or warehouse, 1-hr sync, writeback
- Enterprise$60k/yearUnlimited connectors, 15-min sync, Enterprise SSO
Plausible Analytics
- Starter$9/mo10k pageviews, 1 site; 2 months free if billed yearly
- Growth$14/mo10k pageviews, 3 sites, 3 team members
- Business$19/mo10k pageviews, 10 sites, 10 team members
- EnterpriseCustom10+ sites, 10+ team members
- Community Edition$0Self-hosted, AGPLv3 (plausible.io/self-hosted-web-analytics)
Equals · Key features
- Live SQL queries in sheets
- SaaS integrations
- Versioning
- Scheduled reports
- Dashboards
- Familiar spreadsheet
Cons
- High annual contract prices
- Smaller ecosystem
- Requires SQL for best use
Plausible Analytics · Key features
- Sub-1 KB script with no cookies; no consent banner needed in most jurisdictions
- Single-page dashboard with realtime, sources, pages, locations and devices
- Goals, custom events, funnels and ecommerce revenue tracking
- Google Search Console import for search queries
- Public or shared-link dashboards and scheduled email/Slack reports
- Stats API, Events API and open-source Community Edition for self-hosting
Cons
- Pricing scales with pageviews; high-traffic sites pay more than GA4's free
- No session replay, heatmaps or user-level funnels
- Limited segmentation compared with product analytics tools
Equals vs Plausible Analytics: FAQ
Which is cheaper, Equals or Plausible Analytics?
Plausible Analytics starts at $9/mo and Equals at $2000/mo. Both prices are checked on the vendors' own pricing pages.
Do Equals and Plausible Analytics have a free plan?
Equals has no free plan. Plausible Analytics has a free plan.