Embage vs Plain
Embage and Plain are both customer support tools. Embage is aimed at small businesses and E-commerce, while Plain is aimed at developers and small businesses. Embage costs less, from $19/mo versus $45/mo for Plain. Both have a free plan.
Chat and voice agents for websites that save every chat as a record
Support tool built for B2B and technical teams
| Pricing | Freemium · $19 | Freemium · $45 |
| Starting price | $19/mo | $45/mo |
| Free plan | Yes | Yes |
| Free trial | 7 days | 14 days |
| Built for | Small businesses, E-commerce, Agencies | Developers, Small businesses |
| Platforms | web | web |
| Country | — | GB · 2020 |
| Rating | — | — |
Choose Embage if
Small businesses and online stores that want one website agent for support, leads and bookings with structured records.
- Free plan is usable with your own API key and no Embage credits
- Every conversation becomes a structured record, not just a transcript
- Different model per agent and sub-agent
Look elsewhere if: Teams that need mature omnichannel live chat or complex conversation design (Tidio, Voiceflow).
Choose Plain if
B2B and developer-focused SaaS.
- Built for B2B support in Slack
- Developer-friendly API
- Modern, fast UI
Look elsewhere if: High-volume consumer support (Zendesk, Gorgias).
Embage vs Plain pricing
Embage
- Free$0Your own OpenRouter or Vercel AI Gateway key, website embed
- Starter$19/mo1,000 AI credits, 100 voice sessions; 7-day free trial
- Pro$59/mo3,800 AI credits, 500 voice sessions; 7-day free trial
- EnterpriseCustomCustom limits, dedicated support, security review
Plain
- Foundation$45/user/moBilled annually; up to 5 seats, 1,000 AI credits/mo
- Horizon$99/user/moBilled annually; 3-10 seats, 2,500 AI credits, SLAs, Teams
- FrontierCustomMultiple workspaces, SSO/SCIM, HIPAA
Embage · Key features
- Chat and browser voice agents embedded with one snippet or a link
- Knowledge base from PDF, Word, PowerPoint, Excel, CSV, Markdown and web pages
- AI Forms (datastore) that save chats as tickets, leads or feedback rows
- Sub-agents that run plain-English workflows across 360+ apps
- Live human handoff with full conversation context
- 0-100 conversation score, sentiment, summary and next steps
Cons
- Still in early access, so expect rough edges
- Only website and Telegram channels, no WhatsApp or email inbox
- Voice works in the browser only, with no phone number
Plain · Key features
- Unified inbox for Slack, Teams, email, Discord, chat
- Customer context via API
- Tiers, SLAs and routing
- AI triage and drafting
- Linear and Jira integration
- API-first architecture
Cons
- Per-seat pricing
- Less suited for B2C volume
- Younger product
Embage vs Plain: FAQ
Which is cheaper, Embage or Plain?
Embage starts at $19/mo and Plain at $45/mo. Both prices are checked on the vendors' own pricing pages.
Do Embage and Plain have a free plan?
Yes, both Embage and Plain have a free plan; paid plans add more usage and features.