Embage vs Landbot
Embage and Landbot are both chatbots & AI agents tools. Embage is aimed at small businesses and E-commerce, while Landbot is aimed at small businesses and agencies. Both have a free plan.
Embage
Chat and voice agents for websites that save every chat as a record
Landbot
Conversational forms and WhatsApp bots
| Pricing | Freemium · $19 | Freemium |
| Starting price | $19/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | 7 days | 14 days |
| Built for | Small businesses, E-commerce, Agencies | Small businesses, Agencies |
| Platforms | web | web |
| Country | — | ES · 2017 |
| Rating | — | — |
Choose Embage if
Small businesses and online stores that want one website agent for support, leads and bookings with structured records.
- Free plan is usable with your own API key and no Embage credits
- Every conversation becomes a structured record, not just a transcript
- Different model per agent and sub-agent
Look elsewhere if: Teams that need mature omnichannel live chat or complex conversation design (Tidio, Voiceflow).
Choose Landbot if
Marketers building conversational lead flows.
- Easy visual builder
- WhatsApp support
- Great for lead gen
Look elsewhere if: Advanced AI agents (Voiceflow).
Embage vs Landbot pricing
Embage
- Free$0Your own OpenRouter or Vercel AI Gateway key, website embed
- Starter$19/mo1,000 AI credits, 100 voice sessions; 7-day free trial
- Pro$59/mo3,800 AI credits, 500 voice sessions; 7-day free trial
- EnterpriseCustomCustom limits, dedicated support, security review
Landbot
- Free€0100 chats/mo, 1 seat
- Starter€40/mo€32/mo billed annually; 500 chats, 100 AI chats, 2 seats
- Professional€100/mo€80/mo billed annually; 2,500 chats, 3 seats; WhatsApp +€100
- BusinessCustomFrom €400/mo; custom chats, from 5 seats
Embage · Key features
- Chat and browser voice agents embedded with one snippet or a link
- Knowledge base from PDF, Word, PowerPoint, Excel, CSV, Markdown and web pages
- AI Forms (datastore) that save chats as tickets, leads or feedback rows
- Sub-agents that run plain-English workflows across 360+ apps
- Live human handoff with full conversation context
- 0-100 conversation score, sentiment, summary and next steps
Cons
- Still in early access, so expect rough edges
- Only website and Telegram channels, no WhatsApp or email inbox
- Voice works in the browser only, with no phone number
Landbot · Key features
- Visual flow builder
- Conversational landing pages
- WhatsApp automation
- AI assistants
- CRM integrations
- Analytics
Cons
- Chat-volume pricing
- WhatsApp is a paid add-on
- Complex logic gets messy
Embage vs Landbot: FAQ
Do Embage and Landbot have a free plan?
Yes, both Embage and Landbot have a free plan; paid plans add more usage and features.