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Ecwid by Lightspeed vs Shopify

Ecwid by Lightspeed and Shopify are both E-commerce tools. Ecwid by Lightspeed is aimed at small businesses, while Shopify is aimed at small businesses and enterprise. Ecwid by Lightspeed costs less, from $5/mo versus $39/mo for Shopify.

Ecwid by Lightspeed

Add a store to any existing website

Shopify

The leading hosted e-commerce platform

PricingPaid · $5Paid · $39
Starting price$5/mo$39/mo
Free planNoNo
Free trial—3 days
Built forSmall businessesSmall businesses, Enterprise
Platformsweb, ios, androidweb, ios, android
CountryUS · 2009CA · 2006
Rating——

Choose Ecwid by Lightspeed if

Existing sites adding commerce.

  • Add store to existing site
  • Cheap start
  • Multi-channel

Look elsewhere if: Large stores.

Choose Shopify if

Merchants of any size who want a managed, scalable store and are in a Shopify Payments country.

  • Most complete hosted commerce stack
  • Reliable checkout with high conversion (Shop Pay)
  • Enormous app and theme ecosystem

Look elsewhere if: Digital-only creators (Gumroad, Payhip) or teams wanting full code control (WooCommerce, Medusa).

Ecwid by Lightspeed vs Shopify pricing

Ecwid by Lightspeed

  • Starter$5/moUp to 10 products, company.site domain
  • Venture$35/mo$29/mo billed annually; 100 products + e-goods
  • Business$65/mo$49/mo billed annually; 2,500 products, marketplaces
  • Unlimited$149/mo$119/mo billed annually; unlimited products

Shopify

  • Basic$39/mo$29/mo billed annually; 2.9% + 30¢ online card rate
  • Grow$105/mo$79/mo billed annually; 2.7% + 30¢, 5 staff accounts
  • Advanced$399/mo$299/mo billed annually; 2.5% + 30¢, 15 staff accounts
  • Plusfrom $2,300/moEnterprise features, B2B, checkout customization

Ecwid by Lightspeed · Key features

  • Embed store anywhere
  • Multi-channel selling
  • Mobile app
  • POS integration
  • Low-cost Starter plan
  • Discounts

Cons

  • Product limits
  • Less customizable
  • Fewer apps

Shopify · Key features

  • Themes and a drag-and-drop online store editor
  • Shopify Payments, Shop Pay and multi-currency with Markets
  • Inventory, orders, shipping labels and POS
  • App store with 8,000+ apps and Flow automation
  • Checkout extensibility, B2B and headless (Plus)
  • Shopify Magic AI and Sidekick assistant

Cons

  • Transaction fees unless using Shopify Payments (not available everywhere)
  • App costs add up quickly
  • Theme customization needs Liquid knowledge

Ecwid by Lightspeed vs Shopify: FAQ

Which is cheaper, Ecwid by Lightspeed or Shopify?

Ecwid by Lightspeed starts at $5/mo and Shopify at $39/mo. Both prices are checked on the vendors' own pricing pages.

Do Ecwid by Lightspeed and Shopify have a free plan?

Ecwid by Lightspeed has no free plan. Shopify has no free plan, a 3-day free trial.

Not sure yet?

Ecwid by Lightspeed vs Shopify (2026): Pricing and Features