Domo vs Qlik Sense

Domo is a cloud business intelligence platform founded in 2010 in Utah by Josh James, co-founder of Omniture, and listed on Nasdaq in 2018. It combines data integration, dashboards, low-code apps and AI in one hosted product aimed at business teams, not only analysts. In September 2026 Progress Software completed a $400 million acquisition of Domo's AI and data platform business, so Domo now sits inside Progress's data portfolio.

The platform includes 1,000+ prebuilt connectors, drag-and-drop Magic ETL, Cloud Amplifier for querying Snowflake, BigQuery or Databricks without copying data, charts and dashboards, scheduled reports and alerts, App Studio for low-code data apps, embedded analytics for customer-facing reporting, workflows and AI agents with governed model management. Pricing is credit-based: you buy a pool of credits consumed by storage, data refreshes, workflows and AI, with unlimited users and a 30-day free trial.

Domo fits mid-size and large companies that want one vendor for pipelines and dashboards and value mobile, executive-friendly reporting. Power BI is far cheaper for Microsoft shops, Tableau has deeper visual analytics, and Looker Studio or Metabase cover simpler needs for little or no cost. Credit consumption can be hard to forecast, and independent estimates put typical contracts in the tens of thousands of dollars per year.

Buying tip: because of the Progress acquisition, ask about roadmap, support continuity and contract terms before renewing or signing a multi-year deal, and model credit burn on your real refresh schedules during the trial.

Qlik Sense is the analytics product of Qlik, a company founded in Lund, Sweden in 1993 and now headquartered in Pennsylvania, USA, under Thoma Bravo ownership since 2016. Its core job is self-service dashboards and data exploration built on the associative engine, which keeps every value in a model linked so that each click shows both related and excluded data instead of running a fixed SQL drill-down.

Today it is sold mainly as Qlik Cloud Analytics, with a client-managed edition still available for on-premise deployments. Capabilities include interactive apps and dashboards, a load-script data layer, report automation, Qlik Predict for AutoML forecasts, and Qlik Answers for conversational questions over both dashboards and documents. Cloud plans are priced by data capacity rather than seats: Starter covers 10 users and 10 GB, while Standard and higher add capacity in 25 GB packs and do not charge for additional users.

Qlik fits data teams that model data from many sources (including SAP) and want governed apps for hundreds of business users. It is heavier to learn than Power BI, whose per-user pricing is far cheaper for Microsoft shops, and less design-flexible than Tableau for visual storytelling. Small teams that only need charts over one database will find Metabase or Looker Studio simpler.

In February 2026 Qlik made its agentic experience in Qlik Cloud generally available through Qlik Answers, together with an MCP server that lets assistants such as Claude query governed Qlik data; a Discovery Agent that flags anomalies followed in the rollout.