Happy Valley

Developer Tools vs Similarweb

Developer Tools and Similarweb are both SEO tools tools. Developer Tools is aimed at freelancers and small businesses, while Similarweb is aimed at enterprise and agencies. Both have a free plan.

Developer Tools

173 free web, DNS, SSL, SEO & developer tools — fast, live, no sign-up

Similarweb

Website traffic, competitor and market intelligence for marketers

PricingFreeFreemium · $129
Starting priceNot published$129/mo
Free planYesYes
Free trial—7 days
Built forFreelancers, Small businesses, DevelopersEnterprise, Agencies, Small businesses
Platformsweb, ios, android, macos, windows, linuxweb
CountryTR · 2015IL · 2007
Rating——

Choose Developer Tools if

Choose Similarweb if

Marketing, strategy and investment teams that need competitor and market-level traffic intelligence rather than only SEO data.

  • Unique market-level traffic data for competitors and whole categories
  • Combines competitive, SEO, ads and AI visibility data in one place
  • Free tools give a quick, useful snapshot of any site

Look elsewhere if: Small sites and budget SEO teams focused on rankings and backlinks (Semrush, Ahrefs, SE Ranking).

Developer Tools vs Similarweb pricing

Developer Tools

    Similarweb

    • AEO Intelligence$129/mo$99/mo billed annually; 1 user, AI brand visibility only
    • Competitive Intelligence$199/mo$125/mo billed annually; 1 user, 3 months of history
    • Comp. Intel, SEO & AEO$399/mo$333/mo billed annually; adds SEO toolkit and AI visibility
    • Comp. Intel, SEO, AEO & Ads$649/mo$542/mo billed annually; adds ad intelligence
    • BusinessCustomUp to 37 months of data, country filters, API, AI Studio

    Developer Tools · Key features

      Similarweb · Key features

      • Estimated visits, engagement and audience demographics for any website
      • Traffic source breakdown across search, social, referral, display and direct
      • Keyword research, keyword gap analysis and rank tracking
      • AI brand visibility and citation tracking across LLM assistants
      • Ad intelligence for paid search, display and social creatives
      • Industry and market share benchmarking with custom segments

      Cons

      • Traffic estimates for small or niche sites can be far off
      • Self-serve plans limit you to one user and worldwide data
      • Country filters and long history need custom Business contracts

      Developer Tools vs Similarweb: FAQ

      Do Developer Tools and Similarweb have a free plan?

      Yes, both Developer Tools and Similarweb have a free plan; paid plans add more usage and features.

      Not sure yet?