Databox vs Looker
Databox and Looker are both BI & dashboards tools. Databox is aimed at agencies and small businesses, while Looker is aimed at enterprise and developers. Both have a free plan.
KPI dashboards from 100+ integrations
Google Cloud's enterprise BI platform built on LookML
| Pricing | Freemium · $71 | Paid |
| Starting price | $71/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | 14 days | 30 days |
| Built for | Agencies, Small businesses | Enterprise, Developers |
| Platforms | web, ios, android | web |
| Country | US · 2012 | US · 2012 |
| Rating | — | — |
Choose Databox if
SMBs and agencies tracking KPIs.
- Quick dashboards
- Benchmarks unique
- Agency features
Look elsewhere if: Complex BI.
Choose Looker if
Data teams on a modern cloud warehouse, especially BigQuery, that need governed metrics or embedded analytics at scale.
- Single source of truth for metrics across the whole company
- No data extracts: always queries live warehouse data
- Strong embedded analytics and API for customer-facing use
Look elsewhere if: Small teams that need a few dashboards on a budget (Data Studio, Metabase, Power BI).
Databox vs Looker pricing
Databox
- Free$01 user, 3 data sources, 50 AI credits/mo
- Analyst$71/moBilled annually; 1 user, 5 data sources
- Agency$79/moBilled annually; unlimited users, 20 sources, + account packs
- Team (Core)$199/moBilled annually; 3 users, 10 data sources
- Team (Scale)$319/moBilled annually; 10 users, 30 data sources
Looker
- StandardCustomUnder 50 users; incl. 10 standard + 2 developer users; annual
- EnterpriseCustomInternal BI at scale; 1 to 3 year commitments
- EmbedCustomExternal and customer-facing analytics at scale
- Trial$030 days; 5 viewer, 1 standard, 1 developer user
Databox · Key features
- 100+ integrations
- Dashboards and scorecards
- Goals and alerts
- Benchmarks
- Forecasting
- Client reporting
Cons
- Limited data modeling
- Costs grow with sources
- Not a BI replacement
Looker · Key features
- LookML semantic layer with Git version control for governed metrics
- In-database querying on BigQuery, Snowflake, Redshift and Databricks
- Gemini conversational analytics across up to five Explores
- Explores for self-service drill-down without writing SQL
- Embedded analytics with signed embedding and APIs for customer apps
- Scheduled deliveries and alerts to email, Slack and webhooks
Cons
- No published prices; contracts are typically five figures and up
- Requires developers who know LookML
- Visualisation options are weaker than Tableau
Databox vs Looker: FAQ
Do Databox and Looker have a free plan?
Yes, both Databox and Looker have a free plan; paid plans add more usage and features.
Which is better for small businesses, Databox or Looker?
Databox lists small businesses as a core audience, while Looker is aimed more at enterprise and developers.