Coupler.io vs Matillion
Coupler.io and Matillion are both data integration & ETL tools. Coupler.io is aimed at small businesses and agencies, while Matillion is aimed at enterprise and developers. Both have a free plan.
No-code data sync from 400+ apps into Sheets, BI tools and AI
Cloud ELT and pipeline platform with Maia AI data engineering agents
| Pricing | Freemium · $32 | Paid |
| Starting price | $32/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | 7 days | 14 days |
| Built for | Small businesses, Agencies, Freelancers | Enterprise, Developers, Small businesses |
| Platforms | web | web |
| Country | UA | GB · 2011 |
| Rating | — | — |
Choose Coupler.io if
Marketing agencies, finance teams and SMBs that report in spreadsheets or BI tools and want scheduled data refreshes without code.
- Very easy setup for non-technical marketers and analysts
- Strong spreadsheet and Looker Studio support
- Unlimited users from the Active plan upward
Look elsewhere if: Data engineering teams moving large volumes into a warehouse with complex transformations (Fivetran, Airbyte, Hevo Data).
Choose Matillion if
Mid-size and enterprise data teams on Snowflake, Databricks or Redshift that want visual ELT plus AI-assisted pipeline building.
- Ingestion, transformation and orchestration in one tool
- Visual canvas lowers the bar for analysts and new engineers
- Credits only consumed when pipelines actually run
Look elsewhere if: Small teams that only need simple managed connectors (Fivetran) or want a free open-source stack (Airbyte with dbt).
Coupler.io vs Matillion pricing
Coupler.io
- Free$01 source, 1 destination, 100 rows per run, manual refresh
- Starter$32/mo$24 billed annually; 3 accounts, daily refresh, 5,000 rows
- Active$132/mo$99 billed annually; 15 accounts, unlimited users and rows
- Pro$259/mo$199 billed annually; 50 accounts, hourly refresh
- CustomCustom15-minute refresh and custom limits
Matillion
- Free trial$014 days with 500 credits, full Enterprise edition access
- DeveloperCustom1 developer user, low-code canvas plus SQL/Python, community help
- TeamsCustom5 developer users, audit log, SLA on annual subscription
- ScaleCustomCustom SSO, hybrid deployment, lineage, streaming CDC
Coupler.io · Key features
- 400+ connectors for ads, CRM, ecommerce, finance and analytics apps
- Destinations include Google Sheets, Excel, Looker Studio, Power BI and BigQuery
- Scheduled refreshes from daily down to every 15 minutes
- Filter, aggregate, append and join data before it lands
- Ready-made dashboard templates for PPC, SEO, sales and finance
- AI agent that answers plain-language questions about your data
Cons
- Free plan is too limited for real automated reporting
- Hourly refresh only on the Pro plan
- Pricing jumps sharply from Starter to Active
Matillion · Key features
- Low-code pipeline canvas with SQL and Python components
- Maia AI agents that build and fix pipelines from prompts
- Pre-built connectors for SaaS apps, databases and files
- Pushdown ELT into Snowflake, Databricks and Amazon Redshift
- Built-in Git repository or bring-your-own Git integration
- Streaming change data capture pipelines on Scale
Cons
- No published prices; every plan requires a sales conversation
- Pushdown support centred on Snowflake, Databricks and Redshift
- Credit consumption can be hard to forecast at first
Coupler.io vs Matillion: FAQ
Do Coupler.io and Matillion have a free plan?
Yes, both Coupler.io and Matillion have a free plan; paid plans add more usage and features.