Countly vs PostHog
Countly and PostHog are both analytics tools. Countly is aimed at enterprise and developers, while PostHog is aimed at developers and small businesses. Both have a free plan.
Privacy-first product analytics you can self-host
Open-source product analytics, replays and flags
| Pricing | Freemium · $175 | Freemium |
| Starting price | $175/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Enterprise, Developers | Developers, Small businesses |
| Platforms | web | web |
| Country | TR · 2012 | US · 2020 |
| Rating | — | — |
Choose Countly if
Regulated industries and mobile-heavy companies that need analytics with full data control.
- Full data ownership and on-premise option
- Strong mobile and IoT SDKs
- Analytics plus engagement in one
Look elsewhere if: Startups wanting a quick cloud setup (PostHog, Mixpanel).
Choose PostHog if
Engineering-led startups and scale-ups that want analytics, replay, flags and experiments without three vendors.
- Several products in one with shared data
- Generous free allowances; usage-based beyond
- Open source and engineer-friendly
Look elsewhere if: Marketing-only web analytics (Plausible) or large enterprises standardized on Amplitude.
Countly vs PostHog pricing
Countly
- Lite$0Self-hosted; free under non-commercial license
- Flex$175/moFrom; managed cloud, usage-based, cancel anytime
- EnterpriseCustomSelf-hosted, annual, SLA and dedicated CSM
PostHog
- Free$01M events, 5K recordings, 1M flag requests, 1,500 survey responses/mo
- Pay-as-you-gofrom $0.00005/per eventPer product after free tier, as low as $0.000009/event; billing limits
- Boost$250/moPlatform package: unlimited projects, SSO enforcement, HIPAA BAA
- Scale$750/moPriority support, SAML; includes Boost
- EnterpriseCustomRBAC, dedicated support, training
Countly · Key features
- Events, funnels, retention, cohorts and user profiles
- Crash and error reporting for mobile apps
- Push notifications and in-app messaging
- Remote config and A/B testing
- Surveys, NPS and ratings
- Self-hosted or managed cloud with data residency
Cons
- UI less modern than PostHog
- Enterprise features gated
- Self-hosting requires MongoDB expertise
PostHog · Key features
- Product analytics: funnels, retention, paths, trends, lifecycle
- Session replay with console and network logs
- Feature flags and multivariate experiments
- Surveys and in-app feedback
- Data warehouse, HogQL SQL and CDP destinations
- Error tracking and LLM observability
Cons
- UI can feel dense; analytics UX trails Amplitude
- Costs need monitoring across many products
- Self-hosting only recommended for small scale
Countly vs PostHog: FAQ
Do Countly and PostHog have a free plan?
Yes, both Countly and PostHog have a free plan; paid plans add more usage and features.
Which is better for small businesses, Countly or PostHog?
PostHog lists small businesses as a core audience, while Countly is aimed more at enterprise and developers.