Countly vs Pendo
Countly and Pendo are both analytics tools. Countly is aimed at enterprise and developers, while Pendo is aimed at enterprise. Both have a free plan.
Countly
Privacy-first product analytics you can self-host
Pendo
Product analytics, guides and feedback in one
| Pricing | Freemium · $175 | Freemium |
| Starting price | $175/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Enterprise, Developers | Enterprise |
| Platforms | web | web, ios, android |
| Country | TR · 2012 | US · 2013 |
| Rating | — | — |
Choose Countly if
Regulated industries and mobile-heavy companies that need analytics with full data control.
- Full data ownership and on-premise option
- Strong mobile and IoT SDKs
- Analytics plus engagement in one
Look elsewhere if: Startups wanting a quick cloud setup (PostHog, Mixpanel).
Choose Pendo if
Mid-market and enterprise product organizations.
- Analytics and guidance in one
- Retroactive data capture
- Enterprise-ready
Look elsewhere if: Startups wanting simple onboarding (UserGuiding, Appcues).
Countly vs Pendo pricing
Countly
- Lite$0Self-hosted; free under non-commercial license
- Flex$175/moFrom; managed cloud, usage-based, cancel anytime
- EnterpriseCustomSelf-hosted, annual, SLA and dedicated CSM
Pendo
- Free$0Up to 500 MAU, analytics and in-app guides
- BaseCustomProduct analytics, in-app guides, custom MAU
- CoreCustomAdds session replay
- UltimateCustomAdds NPS/surveys, Orchestrate, Listen, Data Sync
Countly · Key features
- Events, funnels, retention, cohorts and user profiles
- Crash and error reporting for mobile apps
- Push notifications and in-app messaging
- Remote config and A/B testing
- Surveys, NPS and ratings
- Self-hosted or managed cloud with data residency
Cons
- UI less modern than PostHog
- Enterprise features gated
- Self-hosting requires MongoDB expertise
Pendo · Key features
- Retroactive product analytics without tagging
- In-app guides and resource center
- Session replay
- NPS and feedback collection
- Product roadmaps
- AI insights
Cons
- Expensive at scale
- Complex to administer
- UI can be dense
Countly vs Pendo: FAQ
Do Countly and Pendo have a free plan?
Yes, both Countly and Pendo have a free plan; paid plans add more usage and features.