Countly vs Mixpanel
Countly and Mixpanel are both analytics tools. Countly is aimed at enterprise and developers, while Mixpanel is aimed at developers and small businesses. Both have a free plan.
Privacy-first product analytics you can self-host
Event-based product analytics with replays, experiments and AI agents
| Pricing | Freemium · $175 | Freemium |
| Starting price | $175/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Enterprise, Developers | Developers, Small businesses, Enterprise |
| Platforms | web | web |
| Country | TR · 2012 | US · 2009 |
| Rating | — | — |
Choose Countly if
Regulated industries and mobile-heavy companies that need analytics with full data control.
- Full data ownership and on-premise option
- Strong mobile and IoT SDKs
- Analytics plus engagement in one
Look elsewhere if: Startups wanting a quick cloud setup (PostHog, Mixpanel).
Choose Mixpanel if
Product-led SaaS and mobile teams that want self-serve funnels, retention and experiments on event data.
- Generous free plan with unlimited seats and 1M events
- Fast, self-serve reports that non-analysts can build
- Replays, experiments and flags reduce tool sprawl
Look elsewhere if: Marketing teams that only need traffic and acquisition reports, or developers wanting open-source self-hosting (Google Analytics, PostHog).
Countly vs Mixpanel pricing
Countly
- Lite$0Self-hosted; free under non-commercial license
- Flex$175/moFrom; managed cloud, usage-based, cancel anytime
- EnterpriseCustomSelf-hosted, annual, SLA and dedicated CSM
Mixpanel
- Free$01M events/mo, 10K session replays, unlimited seats
- Growth$0/moFirst 1M events free; 1.5M events $140/mo ($100 annual)
- Growth 10M$1,176/mo10M events; $840/mo billed annually
- EnterpriseCustomAnomaly detection, HIPAA, data governance, 24/7 support
Countly · Key features
- Events, funnels, retention, cohorts and user profiles
- Crash and error reporting for mobile apps
- Push notifications and in-app messaging
- Remote config and A/B testing
- Surveys, NPS and ratings
- Self-hosted or managed cloud with data residency
Cons
- UI less modern than PostHog
- Enterprise features gated
- Self-hosting requires MongoDB expertise
Mixpanel · Key features
- Insights, Funnels, Retention and Flows reports without SQL
- Session Replay and heatmaps linked to analytics events
- Experiments and Feature Flags in the same platform
- Metric Trees for mapping KPIs to their drivers
- Warehouse connectors for Snowflake, BigQuery and Databricks
- Mixpanel Agent in Slack and an MCP server for AI assistants
Cons
- Event-based pricing climbs quickly past a few million events
- Requires a disciplined tracking plan to stay useful
- Advanced governance and anomaly detection are Enterprise only
Countly vs Mixpanel: FAQ
Do Countly and Mixpanel have a free plan?
Yes, both Countly and Mixpanel have a free plan; paid plans add more usage and features.
Which is better for small businesses, Countly or Mixpanel?
Mixpanel lists small businesses as a core audience, while Countly is aimed more at enterprise and developers.