Common Room vs Khoros Communities

Common Room is a buyer intelligence platform founded in Seattle in 2020 by CEO Linda Lian and three co-founders. It started as a community analytics tool for developer and open-source companies, tracking members across Slack, Discord and GitHub, and has since become a go-to-market signal platform that tells sales and marketing teams which people and accounts are showing buying intent.

It collects signals from website visits, product usage, CRM records, community activity, GitHub, social channels and third-party intent data such as Bombora, then resolves them to real people and companies with Person360 identity resolution and a 400M+ contact directory. RoomieAI agents research accounts, write personalized messages and score prospects, while Prospector finds new contacts and DataAgent cleans CRM data. Plans are annual: Essential is listed at $2,500 per month with 5 seats, and larger tiers are quoted.

It suits B2B companies, especially product-led and developer-focused ones, that have plenty of anonymous or community activity but no way to route it to reps. It is expensive for early-stage startups and has no self-serve tier. Clay is more flexible for enrichment workflows, Apollo is cheaper for a contact database plus sequencing, and Khoros targets brand community management rather than sales.

On July 2, 2026 Zoom announced it would acquire Common Room and fold its signals and RoomieAI agents into Zoom Revenue Accelerator. Buyers should ask how roadmap and packaging will change after the integration before signing a multi-year deal.

Khoros Communities is enterprise online community software from Khoros, the company formed in 2019 by the merger of Lithium Technologies and Spredfast. The community product descends from Lithium, which ran some of the largest brand communities and support forums on the web, and it sits within a broader Khoros suite that also covers social media management and customer care. Khoros itself was acquired by IgniteTech in 2025.

The platform powers branded support forums, product user groups, idea exchanges and knowledge bases with deep moderation tools, role-based permissions, gamification through ranks, badges and kudos, and superuser programs that recognize the most helpful members. Content is designed to rank in search and deflect support tickets, and analytics measure engagement, solution rates and deflection. Integrations connect communities with CRMs, help desks and single sign-on. Pricing is not published and is negotiated as an enterprise contract that typically includes implementation services.

Khoros Communities fits large enterprises, especially in technology, telecom, consumer electronics and financial services, that need proven scale, security and moderation for communities with millions of visitors. It is expensive, implementation takes months, and parts of the interface and admin experience feel dated next to newer tools. Startups and mid-size companies get more for less with Discourse, Bettermode (formerly Tribe) or Circle, while inSided (now part of Gainsight) and Higher Logic are common alternatives for customer and association communities.