Cometly vs Triple Whale
Cometly and Triple Whale are both ad management & attribution tools. Cometly is aimed at E-commerce and agencies, while Triple Whale is aimed at E-commerce. Only Triple Whale has a free plan.
Ad attribution with server-side conversion sync for paid media teams
E-commerce attribution and profit analytics
| Pricing | Paid | Freemium · $219 |
| Starting price | Not published | $219/mo |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | E-commerce, Agencies, Small businesses | E-commerce |
| Platforms | web | web, ios, android |
| Country | US · 2021 | US · 2021 |
| Rating | — | — |
Choose Cometly if
Performance marketers and agencies spending heavily on Meta and Google who need revenue-level attribution and server-side conversion sync.
- Feeds cleaner conversion data back to ad platform algorithms
- Connects ad spend to CRM pipeline, not just ecommerce checkouts
- Unlimited ad platform connections on both plans
Look elsewhere if: Shopify-first brands or small advertisers wanting self-serve, low-cost analytics (Triple Whale, Northbeam or Hyros may fit better).
Choose Triple Whale if
Shopify DTC brands spending on paid social.
- Built for Shopify DTC
- Unified view across channels
- Creative insights
Look elsewhere if: Non-Shopify or B2B businesses.
Cometly vs Triple Whale pricing
Cometly
- CoreCustom quotePriced by monthly pageviews; attribution, CAPI sync, AI Ads Manager
- EnterpriseCustom quoteAdds warehouse sync, API, MCP and a dedicated team
Triple Whale
- Free$0No commitment
- Foundationfrom $219/moStores under $250K annual GMV; 12-month term
- Automatefrom $749/moStores under $250K annual GMV; 12-month term
- EnterpriseCustomQuote
Cometly · Key features
- First-party pixel plus server-side tracking that survives browser restrictions
- Multi-touch attribution models comparing first, last and linear credit
- Conversion API sync back to Meta, Google, TikTok, LinkedIn and Reddit
- Account and customer journey views from first click to closed revenue
- AI Ads Manager for analyzing and adjusting campaigns from one screen
- Custom dashboards joining ad spend with CRM and Stripe revenue
Cons
- No free trial and no public pricing
- Small team and company, so roadmap and support depend on few people
- Setup requires CRM, pixel and ad account work before data is useful
Triple Whale · Key features
- Real-time profit and ROAS dashboards
- First-party pixel attribution
- Creative performance analytics
- LTV and cohort analysis
- Moby AI agents
- Mobile app
Cons
- Pricing scales with GMV
- Attribution still modeled
- Shopify-centric
Cometly vs Triple Whale: FAQ
Do Cometly and Triple Whale have a free plan?
Cometly has no free plan. Triple Whale has a free plan.
Which is better for small businesses, Cometly or Triple Whale?
Cometly lists small businesses as a core audience, while Triple Whale is aimed more at E-commerce.