Cometly vs Northbeam
Cometly and Northbeam are both ad management & attribution tools. Cometly is aimed at E-commerce and agencies, while Northbeam is aimed at E-commerce and enterprise.
Ad attribution with server-side conversion sync for paid media teams
Multi-touch attribution for DTC brands
| Pricing | Paid | Paid · $1500 |
| Starting price | Not published | $1500/mo |
| Free plan | No | No |
| Free trial | — | — |
| Built for | E-commerce, Agencies, Small businesses | E-commerce, Enterprise |
| Platforms | web | web |
| Country | US · 2021 | US · 2020 |
| Rating | — | — |
Choose Cometly if
Performance marketers and agencies spending heavily on Meta and Google who need revenue-level attribution and server-side conversion sync.
- Feeds cleaner conversion data back to ad platform algorithms
- Connects ad spend to CRM pipeline, not just ecommerce checkouts
- Unlimited ad platform connections on both plans
Look elsewhere if: Shopify-first brands or small advertisers wanting self-serve, low-cost analytics (Triple Whale, Northbeam or Hyros may fit better).
Choose Northbeam if
Large DTC brands with significant ad spend.
- Sophisticated measurement
- Combines MTA and MMM
- Trusted by large DTC brands
Look elsewhere if: Small stores (Triple Whale).
Cometly vs Northbeam pricing
Cometly
- CoreCustom quotePriced by monthly pageviews; attribution, CAPI sync, AI Ads Manager
- EnterpriseCustom quoteAdds warehouse sync, API, MCP and a dedicated team
Northbeam
- Starter$1,500/moMonth-to-month, usage-based; ad spend under $1.5M/yr
- GrowthCustomUnder $200K/mo ad spend, agency services
- Professional$3,500/moUp to $500K/mo ad spend, unlimited users
- EnterpriseCustom$500K+/mo ad spend, MMM+, dedicated CSM
Cometly · Key features
- First-party pixel plus server-side tracking that survives browser restrictions
- Multi-touch attribution models comparing first, last and linear credit
- Conversion API sync back to Meta, Google, TikTok, LinkedIn and Reddit
- Account and customer journey views from first click to closed revenue
- AI Ads Manager for analyzing and adjusting campaigns from one screen
- Custom dashboards joining ad spend with CRM and Stripe revenue
Cons
- No free trial and no public pricing
- Small team and company, so roadmap and support depend on few people
- Setup requires CRM, pixel and ad account work before data is useful
Northbeam · Key features
- Multi-touch attribution with ML
- Media mix modeling (MMM+)
- Incrementality insights
- Creative analytics
- Cross-channel dashboards
- Custom attribution windows
Cons
- Expensive
- Usage-based pricing grows with spend
- Requires data volume
Cometly vs Northbeam: FAQ
Do Cometly and Northbeam have a free plan?
Cometly has no free plan. Northbeam has no free plan.
Which is better for small businesses, Cometly or Northbeam?
Cometly lists small businesses as a core audience, while Northbeam is aimed more at E-commerce and enterprise.