ClickFunnels vs Unicorn Platform
ClickFunnels and Unicorn Platform are both landing pages & waitlists tools. ClickFunnels is aimed at creators and small businesses, while Unicorn Platform is aimed at freelancers and small businesses. Unicorn Platform costs less, from $14/mo versus $97/mo for ClickFunnels. Only Unicorn Platform has a free plan.
Sales funnel builder with checkout, email, courses and CRM
Landing page builder for startups
| Pricing | Paid · $97 | Freemium · $14 |
| Starting price | $97/mo | $14/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Creators, Small businesses, Freelancers, Agencies, E-commerce | Freelancers, Small businesses |
| Platforms | web | web |
| Country | US · 2014 | GE · 2018 |
| Rating | — | — |
Choose ClickFunnels if
Coaches, course creators and small online businesses that want to build, sell and deliver offers in one funnel-focused system.
- Replaces separate page builder, checkout, email and course tools
- Upsells and order bumps raise average order value with little setup
- Large community, templates and training around the product
Look elsewhere if: Teams that only need landing pages or a brand-led website (Leadpages, Unbounce, Webflow).
Choose Unicorn Platform if
Startups on a budget.
- Affordable
- Startup templates
- Blog built in
Look elsewhere if: Custom design.
ClickFunnels vs Unicorn Platform pricing
ClickFunnels
- Launch$97/mo$81/mo billed annually; 1 workspace, 10K contacts, 3 courses
- Scale$197/mo$164/mo billed annually; 5 workspaces, 75K contacts, 6 courses
- Optimize$297/mo$248/mo billed annually; 10 workspaces, 150K contacts
- Dominate$5,997/yrAnnual only; 20 workspaces, 400K contacts, 1.2M emails/mo
Unicorn Platform
- Lurker$0No published site; 10 pages, 10 posts
- Maker$14/mo$9/mo billed yearly; 1 site, custom domain
- Startup$49/mo$29/mo billed yearly; 1 site, unlimited posts
- Business$69/mo$49/mo billed yearly; 3 sites
- Freelancer$99/mo$79/mo billed yearly; 8 sites
ClickFunnels · Key features
- Drag-and-drop funnel builder with opt-in, sales and thank-you pages
- Order forms with one-click upsells, downsells and order bumps
- Courses, membership areas and community groups for digital products
- Email broadcasts, sequences and visual workflow automations
- Sales CRM with pipelines, appointments and calendars
- Online store for physical and digital products
Cons
- Entry plan at $97 a month is costly next to page builders
- Contact and email caps push growing lists to higher plans
- Templates lean toward a hard-sell direct-response style
Unicorn Platform · Key features
- Startup blocks
- Blog
- AI generation
- Forms
- Integrations
- Free plan
Cons
- Design limits
- Smaller vendor
- Fewer integrations
ClickFunnels vs Unicorn Platform: FAQ
Which is cheaper, ClickFunnels or Unicorn Platform?
Unicorn Platform starts at $14/mo and ClickFunnels at $97/mo. Both prices are checked on the vendors' own pricing pages.
Do ClickFunnels and Unicorn Platform have a free plan?
ClickFunnels has no free plan, a 14-day free trial. Unicorn Platform has a free plan.