ClickFunnels vs Unbounce
ClickFunnels and Unbounce are both landing pages & waitlists tools. ClickFunnels is aimed at creators and small businesses, while Unbounce is aimed at agencies and small businesses. Unbounce costs less, from $29/mo versus $97/mo for ClickFunnels.
Sales funnel builder with checkout, email, courses and CRM
Landing page builder with AI copy and traffic optimization
| Pricing | Paid · $97 | Paid · $29 |
| Starting price | $97/mo | $29/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Creators, Small businesses, Freelancers, Agencies, E-commerce | Agencies, Small businesses |
| Platforms | web | web |
| Country | US · 2014 | CA · 2009 |
| Rating | — | — |
Choose ClickFunnels if
Coaches, course creators and small online businesses that want to build, sell and deliver offers in one funnel-focused system.
- Replaces separate page builder, checkout, email and course tools
- Upsells and order bumps raise average order value with little setup
- Large community, templates and training around the product
Look elsewhere if: Teams that only need landing pages or a brand-led website (Leadpages, Unbounce, Webflow).
Choose Unbounce if
Performance marketers and agencies running paid acquisition.
- Built for conversion optimization
- Smart Traffic boosts results
- Fast page creation without developers
Look elsewhere if: Startups needing a simple marketing site (Framer, Carrd).
ClickFunnels vs Unbounce pricing
ClickFunnels
- Launch$97/mo$81/mo billed annually; 1 workspace, 10K contacts, 3 courses
- Scale$197/mo$164/mo billed annually; 5 workspaces, 75K contacts, 6 courses
- Optimize$297/mo$248/mo billed annually; 10 workspaces, 150K contacts
- Dominate$5,997/yrAnnual only; 20 workspaces, 400K contacts, 1.2M emails/mo
Unbounce
- Starter$29/mo$22/mo annually; 5 pages, 500 visitors
- Build$99/mo$74/mo annually; unlimited pages, 20k visitors
- Experiment$149/mo$112/mo annually; A/B testing
- Optimize$249/mo$187/mo annually; AI traffic optimization, 50k visitors
- ConciergeCustom100k+ visitors, 15 users, dedicated CSM
ClickFunnels · Key features
- Drag-and-drop funnel builder with opt-in, sales and thank-you pages
- Order forms with one-click upsells, downsells and order bumps
- Courses, membership areas and community groups for digital products
- Email broadcasts, sequences and visual workflow automations
- Sales CRM with pipelines, appointments and calendars
- Online store for physical and digital products
Cons
- Entry plan at $97 a month is costly next to page builders
- Contact and email caps push growing lists to higher plans
- Templates lean toward a hard-sell direct-response style
Unbounce · Key features
- Drag-and-drop landing page builder
- A/B testing and Smart Traffic AI
- Pop-ups and sticky bars
- Dynamic text replacement for ads
- AI copywriting
- Integrations with CRMs and ad platforms
Cons
- Expensive
- Visitor limits per plan
- Not a full website builder
ClickFunnels vs Unbounce: FAQ
Which is cheaper, ClickFunnels or Unbounce?
Unbounce starts at $29/mo and ClickFunnels at $97/mo. Both prices are checked on the vendors' own pricing pages.
Do ClickFunnels and Unbounce have a free plan?
ClickFunnels has no free plan, a 14-day free trial. Unbounce has no free plan, a 14-day free trial.