ClickFunnels vs Strikingly

ClickFunnels is a sales funnel builder for entrepreneurs who sell info products, coaching, services and physical goods online. It was launched in 2014 by Russell Brunson and Todd Dickerson under their company Etison and popularized step-by-step funnels of opt-in page, sales page, order form and upsells. The company reports more than 100,000 users and over a million funnels created.

The current platform, rebuilt as ClickFunnels 2.0, bundles landing pages, funnels, websites and blogs with checkout, one-click upsells and order bumps, an online store, courses and membership areas, community groups, email broadcasts and sequences, automations, a sales CRM with pipelines and appointments, a Message Hub inbox and an affiliate center. Plans are priced by workspace, team members, contacts, email volume and courses, starting with Launch and going up to the annual-only Dominate plan.

ClickFunnels fits solo founders, coaches and small marketing teams who want one system to sell and deliver an offer without stitching together five tools. It is expensive if you only need landing pages, and its page editor and templates have a distinct direct-response style that not every brand wants. Leadpages and Unbounce are cheaper and cleaner for landing pages alone, while Kajabi is stronger if courses and memberships are the core business.

There is a 14-day trial and a 30-day money-back guarantee. Annual billing cuts Launch from $97 to $81 a month, but watch the contact and email limits: crossing 10,000 contacts on Launch forces a jump to the $197 Scale plan.

Strikingly is a website builder known for fast, mobile-friendly one-page sites. It was founded in 2012 by David Chen, Dafeng Guo and Teng Bao, went through Y Combinator, and is often described as the first Chinese startup to graduate from the accelerator. The company operates from Shanghai and San Francisco. Its core job is letting non-technical people publish a good-looking personal, portfolio or small business site in an afternoon.

Sites are built by stacking ready-made sections such as banners, galleries, pricing tables, forms and blog feeds, and the editor keeps layouts mobile-ready. A Simple Store sells physical or digital products, alongside a blog, newsletter tools and basic analytics, and Strikingly has added an AI site builder that drafts a first version from a short prompt. Every account can publish unlimited free sites on a strikingly.com subdomain; paid tiers add custom domains, more sites and pages, more store products and lower transaction fees.

Strikingly fits freelancers, students, event pages and very small businesses that want a tidy site without a learning curve. It is limited for larger sites: the Limited plan caps pages per site, the store is basic, and design freedom is narrower than in Wix or Webflow. Carrd is cheaper for single landing pages, Wix offers far more apps and templates, and Squarespace has stronger design and commerce.

A buying tip: yearly and multi-year billing cut the monthly cost sharply, with Pro dropping from $20 to $16 a month, and the Limited and Pro plans include a free domain for the first year.