ClickFunnels vs Instapage
ClickFunnels and Instapage are both landing pages & waitlists tools. ClickFunnels is aimed at creators and small businesses, while Instapage is aimed at agencies and enterprise. ClickFunnels costs less, from $97/mo versus $99/mo for Instapage.
Sales funnel builder with checkout, email, courses and CRM
Landing pages for paid campaigns
| Pricing | Paid · $97 | Paid · $99 |
| Starting price | $97/mo | $99/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Creators, Small businesses, Freelancers, Agencies, E-commerce | Agencies, Enterprise |
| Platforms | web | web |
| Country | US · 2014 | US · 2012 |
| Rating | — | — |
Choose ClickFunnels if
Coaches, course creators and small online businesses that want to build, sell and deliver offers in one funnel-focused system.
- Replaces separate page builder, checkout, email and course tools
- Upsells and order bumps raise average order value with little setup
- Large community, templates and training around the product
Look elsewhere if: Teams that only need landing pages or a brand-led website (Leadpages, Unbounce, Webflow).
Choose Instapage if
Performance marketers.
- Strong for paid campaigns
- Personalization
- Collaboration
Look elsewhere if: Small budgets.
ClickFunnels vs Instapage pricing
ClickFunnels
- Launch$97/mo$81/mo billed annually; 1 workspace, 10K contacts, 3 courses
- Scale$197/mo$164/mo billed annually; 5 workspaces, 75K contacts, 6 courses
- Optimize$297/mo$248/mo billed annually; 10 workspaces, 150K contacts
- Dominate$5,997/yrAnnual only; 20 workspaces, 400K contacts, 1.2M emails/mo
Instapage
- Create$99/mo15,000 visitors/mo; $79/mo billed annually
- Optimize$199/mo30,000 visitors/mo; $159/mo billed annually
- ConvertCustomCustom visitor limits, demo instead of trial
ClickFunnels · Key features
- Drag-and-drop funnel builder with opt-in, sales and thank-you pages
- Order forms with one-click upsells, downsells and order bumps
- Courses, membership areas and community groups for digital products
- Email broadcasts, sequences and visual workflow automations
- Sales CRM with pipelines, appointments and calendars
- Online store for physical and digital products
Cons
- Entry plan at $97 a month is costly next to page builders
- Contact and email caps push growing lists to higher plans
- Templates lean toward a hard-sell direct-response style
Instapage · Key features
- Landing page builder
- Ad-to-page personalization
- A/B testing
- Heatmaps
- Collaboration
- AMP
Cons
- Expensive
- Convert tier custom
- Not full site builder
ClickFunnels vs Instapage: FAQ
Which is cheaper, ClickFunnels or Instapage?
ClickFunnels starts at $97/mo and Instapage at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do ClickFunnels and Instapage have a free plan?
ClickFunnels has no free plan, a 14-day free trial. Instapage has no free plan, a 14-day free trial.
Which is better for small businesses, ClickFunnels or Instapage?
ClickFunnels lists small businesses as a core audience, while Instapage is aimed more at agencies and enterprise.