ClickFunnels vs Fourthwall
ClickFunnels and Fourthwall are both creator monetization tools. ClickFunnels is aimed at creators and small businesses, while Fourthwall is aimed at creators and E-commerce. Fourthwall costs less, from $15/mo versus $97/mo for ClickFunnels. Only Fourthwall has a free plan.
Sales funnel builder with checkout, email, courses and CRM
Creator storefront for merch, memberships and digital products
| Pricing | Paid · $97 | Freemium · $15 |
| Starting price | $97/mo | $15/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Creators, Small businesses, Freelancers, Agencies, E-commerce | Creators, E-commerce |
| Platforms | web | web |
| Country | US · 2014 | US · 2019 |
| Rating | — | — |
Choose ClickFunnels if
Coaches, course creators and small online businesses that want to build, sell and deliver offers in one funnel-focused system.
- Replaces separate page builder, checkout, email and course tools
- Upsells and order bumps raise average order value with little setup
- Large community, templates and training around the product
Look elsewhere if: Teams that only need landing pages or a brand-led website (Leadpages, Unbounce, Webflow).
Choose Fourthwall if
Video creators and streamers who want merch, memberships and digital products in one branded shop without managing inventory.
- No inventory or upfront cost to launch merch
- Merch, memberships and digital products in one branded shop
- Fourthwall handles fulfillment and support for catalog orders
Look elsewhere if: Brands that need a fully custom store or sellers of digital products only (Shopify, Gumroad).
ClickFunnels vs Fourthwall pricing
ClickFunnels
- Launch$97/mo$81/mo billed annually; 1 workspace, 10K contacts, 3 courses
- Scale$197/mo$164/mo billed annually; 5 workspaces, 75K contacts, 6 courses
- Optimize$297/mo$248/mo billed annually; 10 workspaces, 150K contacts
- Dominate$5,997/yrAnnual only; 20 workspaces, 400K contacts, 1.2M emails/mo
Fourthwall
- Free$05% fee on digital products and memberships; 2 team members
- Pro$15/moSave $48 paying yearly; no digital fee, custom domain
ClickFunnels · Key features
- Drag-and-drop funnel builder with opt-in, sales and thank-you pages
- Order forms with one-click upsells, downsells and order bumps
- Courses, membership areas and community groups for digital products
- Email broadcasts, sequences and visual workflow automations
- Sales CRM with pipelines, appointments and calendars
- Online store for physical and digital products
Cons
- Entry plan at $97 a month is costly next to page builders
- Contact and email caps push growing lists to higher plans
- Templates lean toward a hard-sell direct-response style
Fourthwall · Key features
- Print-on-demand catalog of 200+ products with costs deducted per sale
- Own-product sourcing, samples and production through vetted partners
- Paid memberships with members-only videos and a branded mobile app
- Digital downloads up to 5 GB on Free and 100 GB on Pro
- YouTube, TikTok, Instagram and Twitch selling and on-stream alerts
- Customizable shop themes with promo codes and giveaways
Cons
- 5% fee on memberships even on Pro
- Print-on-demand margins are thin on low-priced items
- Less design freedom than a full Shopify store
ClickFunnels vs Fourthwall: FAQ
Which is cheaper, ClickFunnels or Fourthwall?
Fourthwall starts at $15/mo and ClickFunnels at $97/mo. Both prices are checked on the vendors' own pricing pages.
Do ClickFunnels and Fourthwall have a free plan?
ClickFunnels has no free plan, a 14-day free trial. Fourthwall has a free plan.
Which is better for small businesses, ClickFunnels or Fourthwall?
ClickFunnels lists small businesses as a core audience, while Fourthwall is aimed more at creators and E-commerce.