ClickFunnels vs Fourthwall

ClickFunnels is a sales funnel builder for entrepreneurs who sell info products, coaching, services and physical goods online. It was launched in 2014 by Russell Brunson and Todd Dickerson under their company Etison and popularized step-by-step funnels of opt-in page, sales page, order form and upsells. The company reports more than 100,000 users and over a million funnels created.

The current platform, rebuilt as ClickFunnels 2.0, bundles landing pages, funnels, websites and blogs with checkout, one-click upsells and order bumps, an online store, courses and membership areas, community groups, email broadcasts and sequences, automations, a sales CRM with pipelines and appointments, a Message Hub inbox and an affiliate center. Plans are priced by workspace, team members, contacts, email volume and courses, starting with Launch and going up to the annual-only Dominate plan.

ClickFunnels fits solo founders, coaches and small marketing teams who want one system to sell and deliver an offer without stitching together five tools. It is expensive if you only need landing pages, and its page editor and templates have a distinct direct-response style that not every brand wants. Leadpages and Unbounce are cheaper and cleaner for landing pages alone, while Kajabi is stronger if courses and memberships are the core business.

There is a 14-day trial and a 30-day money-back guarantee. Annual billing cuts Launch from $97 to $81 a month, but watch the contact and email limits: crossing 10,000 contacts on Launch forces a jump to the $197 Scale plan.

Fourthwall is a creator commerce platform from Los Angeles, founded in 2019 by Will Baumann and Teespring co-founder Walker Williams. It gives YouTubers, streamers, podcasters and publishers a branded shop for print-on-demand merch, their own products, memberships and digital downloads, while Fourthwall handles production, global fulfillment and customer support for catalog orders.

The catalog has more than 200 print-on-demand items, and their base cost is deducted from each sale, so there is no inventory or upfront cost. Memberships support members-only videos, community features and a branded mobile app. The Free plan costs nothing but takes 5% on digital products and memberships. Pro costs $15 per month and removes the digital product fee, raises digital storage from 5 GB to 100 GB, adds a custom domain, unlimited team members and shop credit. Card processing is 2.9% plus $0.30 per US transaction on both plans.

Fourthwall fits creators who want merch and memberships under one brand without holding stock. Patreon has stronger membership habits but no real storefront, Stan Store is simpler for link-in-bio digital sales and coaching, and Gumroad suits pure digital products. Design freedom is narrower than a full Shopify store, and print-on-demand margins are thin on cheap items.

Fourthwall says more than 500,000 creators and companies use it, including MKBHD and Vox Media brands. Tip: if you sell more than about $300 a month in digital products, the 5% fee on Free already costs more than Pro, but memberships carry 5% on both plans.