Clay vs Windmill
Clay and Windmill are both data integration & ETL tools. Clay is aimed at small businesses and enterprise, while Windmill is aimed at developers. Windmill costs less, from $10/mo versus $185/mo for Clay. Both have a free plan.
Data enrichment and research automation for GTM
Open-source developer platform for scripts, flows and apps
| Pricing | Freemium · $185 | Open source · $10 |
| Starting price | $185/mo | $10/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, Enterprise | Developers |
| Platforms | web | web |
| Country | US · 2017 | FR · 2022 |
| Rating | — | — |
Choose Clay if
GTM operations and outbound teams with volume and a willingness to learn.
- Dramatically better enrichment coverage via waterfalls
- AI research personalization at scale
- Flexible, spreadsheet mental model
Look elsewhere if: Solo founders who need a simple list (Apollo) or teams without ops capacity.
Choose Windmill if
Developers wanting code-first automation.
- Very fast engine
- Code-first
- Open source
Look elsewhere if: No-code users.
Clay vs Windmill pricing
Clay
- Free$0500 actions and 100 data credits per month
- Launch$185/mo$167/mo billed annually; 15K actions, 2.5K data credits
- Growth$495/mo$446/mo billed annually; 40K actions, 6K data credits
- EnterpriseCustom100K+ data credits, 200K+ actions, annual contract
Windmill
- Community Edition$0Self-hosted, unlimited executions, max 10 users with SSO
- Cloud Team$10/seat/moManaged cloud; per seat (from page structured data)
- Enterprise (self-hosted)from $120/mo$20/dev/mo + $50/worker/mo compute; audit logs, SAML
- Enterprise (cloud)CustomBased on seats and compute units
Clay · Key features
- Waterfall enrichment across 100+ data providers
- Claygent AI agents for custom web research
- Formulas, conditional logic and scoring
- CRM and sequencer integrations with two-way sync
- Signals: job changes, hiring, funding, tech installs
- Templates and shared workspaces
Cons
- Credit costs add up quickly
- Steep learning curve
- Easy to build fragile tables
Windmill · Key features
- Scripts to workflows
- Schedules and triggers
- Auto-generated UIs
- App builder
- Multi-language
- Self-hosting
Cons
- Developer-oriented
- Smaller community
- Learning curve
Clay vs Windmill: FAQ
Which is cheaper, Clay or Windmill?
Windmill starts at $10/mo and Clay at $185/mo. Both prices are checked on the vendors' own pricing pages.
Do Clay and Windmill have a free plan?
Yes, both Clay and Windmill have a free plan; paid plans add more usage and features.
Which is better for small businesses, Clay or Windmill?
Clay lists small businesses as a core audience, while Windmill is aimed more at developers.